We narrate unforgettable brand stories that create positive change.
Fabular agency is specialized in the fields of brand strategy, communication strategy, brand naming, visual identity and brand implementation. Our team is led by Anja Bauer Minkara, one of the branding pioneers in the region. Prior to opening Fabular, Anja Bauer Minkara had led Brandoctor for more than 14 years, where she and her co-workers Petra Despot Domljanović, Jelena Mezga and Stipan Rimac co-authored more than 70 brand strategies. The same team continues their collaboration in Fabular.
Brand consultants have been inducted in the REBRAND Hall of Fame™ for Branding Excellence Worldwide, among the 25 best brand consultants in the world. We narrate unforgettable brand stories that create positive change™.
We create brands that stick in the consumers' minds. A brand is not a brand unless it narrates a unique story that involves the consumer on a personal level. Without this it is just another product that lacks the compelling idea. Without branding, products are lifeless entities lacking a soul™.
Brand is 100% emotion. Brands inspire consumers. This inspiration creates an emotional bond between the brand and consumer. The foundation for making inspiring brands is knowledge and experience.
Brand consultants have been awarded numerous domestic and international awards for branding, rebranding and design, such as Benchmarks, Art Directors Club New York, Red Dot, European Design Awards, Design Week London, Effie, and many others.
The most important awards are those that award not only expertise and creativity but effectiveness as well, or, in other words, the financial impact of brand strategy. We are most proud for being awarded REBRAND 100® Global Awards for ten years in a row, the first and most respected global recognition for repositioned brands. This award puts us next to some of the biggest international branding agencies.> People > Methodology