Jellyfish in Space

Jellyfish in Space is the new name of a street food & cocktail bar in Zagreb. In 1991, NASA launched 2000 jellyfish into space and they reproduced, creating 60,000 of them. That is why we say that somewhere there is a jellyfish floating high and far in the space.

Blubini

The brand name Blubini for a heritage hotel in Rovinj is coined in English from the words blue and Rovinj’s historic name, Castrum Rubini. 

 

Comeleon

The name for a new conference is derived from the English words "come" and "chameleon". The name clearly communicates the inviting and inspirational image of the brand with the natural features of the chameleon— an endearing, calm animal whose unique, natural feature is the ability to alter the color of its skin and adapt to constant changes in the environment and thus protect itself.

Apsolon

The name for the top managment consulting company combines absolute, ion and epsilon, invoking a connotation of the absolute picture with detailed insight into the smallest particles or particulars, while epsilon is associated with the Digital Generation, Generation Y, who has grown up immersed in the digital age. 

Rajska

The new brand of tomatoes was renamed Rajska, which means “from paradise” in Croatian, but also refers to tomatoes as the word in Croatian for tomato is rajčica. Additionally, these heavenly tomatoes originate around the town Sveta Nedelja, a name that has heavenly connotations in Croatia as it contains both the words for saint and Sunday. The word tomato in Croatian is derived from the word paradise and translated by the German word “Paradiesapfel,” which literally means “apple of paradise.” Moreover in ancient Greek we have the word “paradeous,” which means an "indoor garden; paradise.”

Ilks

For a new brand of silk bedding, we reversed the letters of the word silk and created the anagram, ilks. The name, along with the slogan That silky feeling, communicates in a playful and dynamic way a supreme sense of sleep in the products’ woven luxury, the most comfortable and finest Mulberry silk.

Ikador

Brand name for one of the most luxury hotels in the Adriatic. The meaning of the word Ikador is a construct of the words Ika and the French "d’or", meaning made of gold, and the first tones of the musical octave do, re (mi, fa, so, la, ti, do). With its connotations, the name refers to a golden Ika, but also to the music of these famous composers who found inspiration here.

Nobilion

In addition to naming luxury hotel Ikador, we named the hotel restaurant Nobilion, the cigar bar Edgar and the hotel experience manager Maestro as he directs all the experiences the hotel guests desire.

Bornfight

The name Bornfight for a digital innovation agency doesn’t stand for aggression; it accentuates the strength of spirit and character. The name is the motivation for all the people in Bornfight to dig deeper, passionately and determinedly, to dream and create amazing ideas and solutions.

Split United

The name Split United refers to both the name of the city and the problem currently facing the city, as it is “Split” in terms of traffic and development. While, "United" indicates the results of the project’s completion, which will unite the city with the construction of the Intermodal Railway Center in Kopilica.

Irundo

We named the leading company in the apartment rental industry after the swallow (in Latin hirundo), a migratory bird which always returns home to its nest, and it can also be pronounced as I-run-do because we always want to encourage you to go out and get to know the city through the eyes of its residents.

The Melegran

We named a new charming boutique hotel in Rovinj The Melegran — meaning pomegranate in the dialect of northwestern Istria, which is also the symbol of Rovinj. Therefore, the name relates to the meaning of juicy and refreshing, “of Rovinj”.

Omnizon Networks

The brand name revolves around conveying the feelings of being in the zone, strength, and omnipotence, thus the EDI firm has been rebranded as Omnizon Networks, with the slogan “Mission Possible”.



Testament

This new brand of premium wine is the testament to the rich wine growing past. The wine celebrates the secret of a good bottle of wine – the intertwining of the visible and the invisible world.

Merga Victa

Brand name for a new wine from the island of Korčula. The locality, where the winery’s vineyards are located, was called by the native population Merga Victa, from which the name of the brand is derived. Merga Victa literally means the "path for water" in old-Dalmatic.

Nunc

We created a new name for a contemporary furniture manufacturer. The name NUNC is the Latin expression meaning “now”. We believe in the Now, that everything we create now should be equally relevant tomorrow and transcend trends and time.



Stories

We created a new name for the association of unique luxury hotels in Croatia. Each hotel in the Association offers unique experiences worth sharing. Following that premise, we created the new name - Stories, signed by Croatian Unique Hotels. 

 

Port 9

Port 9 illustrates the number of towers that encircled the medieval port of Korčula, inviting the guests to enter the forgotten worlds of this islands and rediscover their lighter and brighter side.


This project was done in Brandoctor led by Anja Bauer Minkara.

DOBRO

The noun "Dobro" in the Croatian language means an agricultural land. As an adjective it refers to the quality of "good" ingredients from which these products are produced, while at the same time signifies the supreme moral value that embodies the very essence of the brand's business - doing good for the wellbeing of our people and for the whole region of Slavonia.


This project was done in Brandoctor led by Anja Bauer Minkara.

Pietro&Pietro

The brand name unifies the names of the great grandfathers that come from both sides of the family named Pietro, who were the initiators of the family tradition of truffle hunting, thus communicating rich family history and 6 generations long tradition. 


This project was done in Brandoctor led by Anja Bauer Minkara.

Neostar

Neostar is a coinage of Latin word Neo (new) and English word Star. It signifies newly bought car as your new star, while at the same time plays with the meaning new-old, as in Croatian "star" means old.


This project was done in Brandoctor led by Anja Bauer Minkara.

Medora

The story about Medora is the story about Podgora and all of its natural contrasts. The brand Medora was named after endemic shell species found on the mountain of Biokovo.

This project was done in Brandoctor led by Anja Bauer Minkara.

San Gurmano

The name San Gurmano for a new brand of olive oil has three possible meanings: it sounds like an imaginary place in Istria – the Italian overtone because of the Italian language as part of the Istrian heritage, “san” in Croatian meaning dream so it can be translated as “gourmet’s dream”, as well as San for Saint in Italian.


This project was done in Brandoctor led by Anja Bauer Minkara.

Noda

Noda (rose) is derived from the local dialect and reflects the importance of the wine to the local people. Noda means hope.
This project was done in Brandoctor led by Anja Bauer Minkara.

Nai 3.3

Dugi otok is an island of enchanting beauty with century old olive groves. When it snows on the island, the olive harvests are particularly abundant. Snow is rare on this island, averaging 3.3 days. The name Nai means snow in Old-Dalmatic, the extinct language from these parts of the Adriatic. Nai 3.3 symbolizes the effort of olive growers to create the top olive oil including the years when it doesn’t snow.


This project was done in Brandoctor led by Anja Bauer Minkara.

Almagea

Almagea® means the soul of the Earth. The name was inspired by the innovative formula, which consists of natural ingredients and comes in a liquid form.


This project was done in Brandoctor led by Anja Bauer Minkara.

 

Form-on

Form-on is a derivative of an English word formwork, which together with suffix –on suggests stimulation and vigor in construction and business.


This project was done in Brandoctor led by Anja Bauer Minkara.

Hijack Byejack

The name Hijack Byejack for a bullet proof car glass, is a humorous way of describing the act of greeting the hijacker (Hi Jack) and then escaping him (Bye Jack). This name is not frightening, but instead communicates safety and escape from criminals, and is easy to remember thanks to the play on words. 



Veladrion

Veladrion is a resort under the slopes of the Velebit mountain. The name is a coinage of the words Velebit and Adriatic representing the unity of the mountain and the sea – where the mountain Velebit, the river Gacka and the Adriatic sea unite.


This project was done in Brandoctor led by Anja Bauer Minkara.

Sv. Katarina

The name St. Catherine for hospital was chosen for two reasons: St. Catherine being the patron saint of sick people and St. Catherine being the name of the parish church where the hospital is situated.


This project was done in Brandoctor led by Anja Bauer Minkara.

Anima Arba

This olive oil truly reflects the heart and the soul of the picturesque island of Rab, therefore we named it Anima Arba – meaning “the soul of Rab” in Latin. 


This project was done in Brandoctor led by Anja Bauer Minkara.

Nikola

Nikola is the new name of the biggest urban revitalization project in the Adriatic. It embraces several meanings – St Nicholas (patron od silors), Nikola Fiorentino (the sculptor), Nikola Tavelić (the first Croatian saint), vicinity of the St Nicholas Fortress.


This project was done in Brandoctor led by Anja Bauer Minkara.

Fusio

The name for professional kitchens - Fusio is a derivative from a noun fusion, it carries connotations to the fusion of professional and functional with gourmet, hedonistic, inspirational, adaptive, creative and environmental, and aslo connotations of fusion as a trend in the kitchen.


This project was done in Brandoctor led by Anja Bauer Minkara.

Daloro

The brand name of this bakery brand is a coinage of the word Dalmacija and the Italian word oro which means gold. It carries connotations on products so good as if they are like Dalmatian gold.


This project was done in Brandoctor led by Anja Bauer Minkara.

Arboni

The brand name is a coinage from Latin words bono (good) and Arba (Island of Rab). With this name we were able to emphasize the rich taste of pasta which comes from the island of Rab.


This project was done in Brandoctor led by Anja Bauer Minkara.

et cetera

The new name for premium furniture store communicates the key brand idea - the interior is a place where imagination and creativity have no limits.

This project was done in Brandoctor led by Anja Bauer Minkara.

Intimea

The brand name emphasizes the gentle yet efficient formula of a brand of intimate care, natural ingredients and most of all the feeling of self-confidence after using the product every day.


This project was done in Brandoctor led by Anja Bauer Minkara.