Anja Bauer Minkara, Brand Strategy and Creative Director of Fabular, has been invited to serve on the 2018 jury panel for the 2018 REBRAND 100®Global Awards. This renowned awards program is the highest and most-respected recognition for effective brand transformations. Past REBRAND® 100 winners have ranged from Audi to Kellogg’s, Pfizer, The Four Seasons and Cisco.
Anja has been selected as the leading Croatian branding expert to serve in the multidisciplinary, prominent, international team of 10 jurors from the US, Germany, Canada, Kenya, Hong Kong, India and the Netherlands. Past jurors have included Brian Dennehy, CMO of Nordstrom; Bill Hill, Founder and Former CEO of MetaDesign; and Jane Parker, CEO of InterbrandHealth.
“I am deeply honoured to be a member of the jury, to contribute in choosing work that is transformative and symbolic of meaningful change that the brands undergo”, said Anja, who, along with the rest of her team, is renowned for her transformational work for such brands as Croatia insurance, Froddo, Degordian, Stina, Port 9, Stories, Algebra and Q-Alliance.
“A small consulting firm or a non-profit brand has as much opportunity to win as global organizations with exponentially greater budgets, since the name and size of the brand strategists are hidden from jurors during their review process”, said Anaezi Modu, Founder and CEO of the globally renowned competition.
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REBRAND™ is the world’s leading platform for effective brand transformation case studies and expertise. The REBRAND 100® Global Awards is the first and most respected recognition for repositioned brands featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books.