Brand Strategy and Creative Director
Anja Bauer Minkara is a Brand Strategy and Creative Director and owner at Fabular, the specialized branding agency that creates unique brand stories, which inspire positive change.
Her work has motivated companies and brands to create emotional ties with the consumers because of a relevant, differentiated and emotional story the brand communicates with the consumers. These brands have progressed from being small local players to being exported internationally.
Anja had led Brandoctor for 14 years, prior to opening her own branding agency Fabular. And before that she worked in Audi, Birmingham UK and BBDO Zagreb.
She is the author of the unique methodology The eight ingredients that build the brand™ which constitutes a checklist of what is needed for the brand to prosper. The ingredients simplify the brand building process and create a “formula” that when well implemented gives the brand a stronger purpose, drive and impact in the market place.
She has also published a series of articles on brand strategy referenced by business and design leaders. Her work has received numerous awards acknowledging the winning results for clients. Some of these include the REBRAND 100® Global Awards, Benchmarks, Red Dot, Art Directors Club New York and Design Week London. Her agency’s brand consultants were recently inducted in the inaugural REBRAND Hall of Fame for Branding Excellence Worldwide.
Her BA in English language and English and American Literature as well as MA in Marketing Communications from Bournemouth University, have helped her strengthen her two innate strong points - the analytical and the creative – using it for creating brand stories, names, slogans and for working with a diversity of designers with whom she has received international acclaim.
She loves branding because brands are beacons of positive impact ushering positive changes in people and societies.