Her BA is in Communication Sciences from Universita’ degli studi di Trieste. She is responsible for brand implementation in Fabular, coordinating, controling and teaching clients about the strategy that they then together implement. Prior to that she worked as a brand implementer in Brandoctor for nine years. Some of the brands she has coordinated and worked on as an implementer are Osječko beer, Grawe Croatia, Oryx Group, Port9 Resort, Stina wine, Medora Hotels&Resorts, Lantea Group etc. Jelena was awarded numerous awards, some of them are REBRAND 100® Global Awards, Benchmarks, Red Dot, Effie, Art Directors Club New York, Design Week London, as well as inaugural REBRAND Hall of Fame™ for Branding Excellence Worldwide.