Petra is a brand consultant with more than 10 years of experience in analytical research, brand development and strategic communications.
Prior to joining Fabular she worked as a brand consultant in Brandoctor, the first specialized branding agency in Croatia. Some of the clients and brands she worked for are Grawe Insurance, AutoZubak, Oryx Group, Maistra Hotels&Resorts, Degordian, Stina wine, Babycenter, Dobro and Stories - Croatian Unique Hotels. Furthermore, Petra specializes in political campaigns; she developed a number of communication strategies for presidential, parliamentary, local and EU electoral campaigns in Croatia.
Her work was awarded with numerous awards including the REBRAND 100® Global Awards, Red Dot, Benchmarks, Effie, Art Directors Club New York and Design Week London, as well as inaugural REBRAND Hall of Fame™ for Branding Excellence Worldwide.
Petra graduated at the Faculty of Political Science. In 2014 she was awarded Marshall Memorial Fellowship - the flagship leadership development program of the German Marshall Fund of the United States. Her main area of focus during the fellowship was leveraging the role of brands as drivers of positive change in their respective communities.
She is an avid long-distance runner. Loves Detroit. Passionate about branding and a firm believer that brands should go beyond selling a product, deliver outstanding experiences and inspire real change.