Fabular branding agency creates brand strategies that inspire a positive change in the consumer’s psyche. In order for the brand to succeed in the market place it needs to narrate a strong and differentiating brand story. 

Jellyfish in Space

We worked on the brand strategy, name, slogan and visual identity for Jellyfish in Space, a new street food & cocktail bar in Zagreb.

Trogir, Marked by Masters

We created the brand strategy, new slogan, and visual identity for the city of Trogir, a Dalmatian city whose historic core is protected by UNESCO.

AIREX® My Space, My Time

We have defined the new brand story, key taglines, brand video, as well as visual standards and communication materials for the Swiss brand AIREX®, the world market leader in the field of training and therapy mats.

Merga Victa

Merga Victa is a new brand of wine from the island of Korčula for which we created a brand strategy, name and brand slogan.


We have created brand strategy, name, slogan and visual identity for a new hotel in Rovinj, Blubini Heritage Hotel.


Comeleon is the first Croatian conference on organizational culture, hosting the world's biggest experts in the field of agile organizations. We created Comeleon’s brand strategy, name, slogan and visual identity.


Ikador is a new luxury boutique hotel & spa, located in the coastal town of Ika on the Opatija Riviera. We created the hotel’s brand and communication strategy, name, slogan and visual identity.


We have rebranded Zarja, the largest tomato producer in Croatia, and created the new brand name Rajska (meaning heavenly tomatoes).