Fabular branding agency creates brand strategies that inspire a positive change in the consumer’s psyche. In order for the brand to succeed in the market place it needs to narrate a strong and differentiating brand story. 


We have renamed the most important and largest tomato producer in Croatia to Rajska, changing the name from Zarja. In addition to the renaming we created Rajska’s new brand strategy and visual identity.

Split United

Split United is a project that links and revitalizes two key locations in Split, the city’s eastern shore and the area of Kopilica. We have been working on a brand strategy, a brand story, name, slogan, and visual identity for Split United, as well as verbal and visual communication.


Infobip is one of the world's largest IT and telecommunications companies, providing mobile communications services for business users through cloud-based systems. We created Infobip’s brand foundation, brand story, brand slogan and logo.


Autototo is a new automotive retailer in the market that sells used cars, for which we have created the brand strategy, brand story and slogan, as well as visual identity and overall communication.


3A Composites Core Materials is a global organizational unit within the 3A Composites Group, a part of Schweiter Technologies (SIX Swiss Exchange: SWTQ), with operations in Europe, the Americas, China and Papua New Guinea.


Bornfight is a company focused on developing digital innovation solutions for which we have created the brand strategy and brand story, name, and the slogan.


We have defined the brand strategy, the new name and the slogan of the new brand of winery as well as the premium wine variety called Babić, which is still not widely known.


Marija Butković, one of the most well known Croatian makeup artist with over 20 years of experience and a leading expert for permanent eyebrow shaping, has launched a new brand of beauty cosmetics called Marra. It was a great challenge to penetrate a saturated market with powerful and irreplaceable positioning.