Brand Strategy & Creative Director: Anja Bauer Minkara
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Stipan Rimac
Brand Implementor: Jelena Mezga
Art Director / Designer: Neven Crljenak
Photographer: Saša Ćetković

Branding of Swiss Real Estate Company

CHR Eko Projekt SA is a real estate and project development company founded by high-level real estate professionals with more than 40 years of experience in the industry.

We have defined the brand as elegant, intricate, majestic and distinguished. CHR’s brand is respectful of the local heritage, local history, people and culture. For that reason it was important for us to create a sophisticated brand whose vision is to inspire beautiful change. CHR’s brand identity was projected through the newly defined visual identity.

A Display Serif typeface was used to create a distinct monogram, which represents an all-round service delivered by a group of high-level developers and real estate professionals. Letter "C" wrapping around the letter "H" symbolizes flexibility and respect of the local heritage.

> Methodology