Brands are inspirational, they are free, and they should be created by people who are positive and strong.
Anja Bauer is the founder and Brand Strategy and Creative Director at Fabular. She is the author of The Eight Ingredients that Build the Brand™, the unique methodology and checklist that drives strong brands. She has also published a series of articles on brand strategy referenced by business and design leaders.
Brand consultant with more than 10 years of experience in analytical research, brand development and strategic communications. 2014 Marshall Memorial Fellow of the German Marshall Fund of the United States.
His BA is in Communication sciences from the Centre for Croatian Studies of the University of Zagreb and is finishing PhD in the same subject at the Faculty of Philosophy.
Her BA is in Communication Sciences from Universita’ degli studi di Trieste. She is responsible for brand implementation in Fabular, coordinating, controling and teaching clients about the strategy that they then together implement. Prior to that she worked as a brand implementer in Brandoctor for nine years.
Our core team is composed of brand consultants and brand implementors, educated and with work experience from Croatia and abroad. Fabular team is led by Anja Bauer, one of the branding pioneers in the region. Prior to opening Fabular, Anja Bauer had led Brandoctor for more than 14 years, where she and her co-workers Petra Despot Domljanović, Jelena Mezga and Stipan Rimac co-authored more than 70 brand strategies. The same team continues their collaboration in Fabular.
We focus on creating brands that stick in the consumers' minds, that create positive change and drive financial growth.