Fabular branding agency creates brand strategies that inspire a positive change in the consumer’s psyche. In order for the brand to succeed in the market place it needs to narrate a strong and differentiating brand story. 


Matinata is a new brand of premium organic cosmetics from Croatia. We created the brand strategy, naming, visual identity and packaging for all 6 of Matinata’s products.


With headquarters in Zug, Switzerland and offices across the world, Mitto offers an advanced communications platform for some of the world’s largest enterprises and mobile operators.

Trogir, Marked by Masters

We created the brand strategy, new slogan, and visual identity for the city of Trogir, a Dalmatian city whose historic core is protected by UNESCO.


We have rebranded Zarja, the largest tomato producer in Croatia, and created the new brand name Rajska (meaning heavenly tomatoes). 


We developed the brand strategy, brand architecture, brand story, new name, slogan, and visual identity for Apsolon, one of Southeast Europe’s leading consulting firms.

AIREX® My Space, My Time

We have defined the new brand story, key taglines, brand video, as well as visual standards and communication materials for the Swiss brand AIREX®, the world market leader in the field of training and therapy mats.


Ikador is a new luxury boutique hotel & spa, located in the coastal town of Ika on the Opatija Riviera. We created the hotel’s brand and communication strategy, name, slogan and visual identity.


We worked on the brand strategy, slogan and visual identity for Olive&Spice, a new concierge travel service brand from Istria.