# Fabular — Brand Storytelling Agency

> Fabular is the only agency in the region specialised in branding. We build unforgettable brand stories through strategy, visual identity and storytelling. Founder Anja Bauer is the only consultant from the region inducted into the REBRAND Hall of Fame™ — the world's top 25 branding consultants.

- Email: info@fabular.agency
- Phone: +385 1 4094 200
- Address: Praška 10, Zagreb, Croatia

## About the agency

Fabular is a branding agency from Zagreb with more than 20 years of experience and 300+ brand strategies delivered. We specialise in building brands that create an emotional bond with consumers and long-term business value.

- Founder: Anja Bauer, Brand Strategy & Creative Director
- Academic degree: Master of Science, Bournemouth University (UK)

## Awards and recognition

- REBRAND Hall of Fame™ — the only agency from the region among the world's top 25 branding consultants ([REBRAND Hall of Fame](https://rebrand.com/halloffame/))
- REBRAND Inner Circle ([REBRAND consultants](https://rebrand.com/consultants/))
- 21× REBRAND 100® Global Awards ([REBRAND](https://rebrand.com/))
- 4× Transform Awards (including the award for best naming strategy) ([Transform Awards Europe 2026 winners](https://www.transformmagazine.net/articles/2026/transform-awards-europe-2026-reveals-winners/))
- 4× Red Dot Award ([Red Dot winner profile](https://www.red-dot.org/siegerprofile/fabular))
- 2× Pentawards (1× Gold, 1× Silver) ([Pentawards winners](https://pentawards.com/directory/en/page/the-winners))
- Art Directors Club New York, Design Week London, Effie, Benchmarks

## Methodology

### The Eight Ingredients That Build the Brand™

Fabular's own methodology, developed over 20+ years and applied to 300+ brand strategies. Without any one of the eight ingredients, a brand is weak and bound to fail.

1. **Relevant emotional associations** — Relevant emotional associations create the story that resides in the minds of the consumers.
2. **Differentiation** — Be different but not just different, different in a relevant way.
3. **Psychographics and brand positioning** — The synergy between psychographics and positioning creates change in the consumers' mind.
4. **A form of self-expression** — The brand becomes a form of self-expression for the consumer who buys it.
5. **Targeted communication** — Targeted communication creates value in the minds of the consumers and the marketplace.
6. **Accessibility** — Brands need to work on being accessible where they are needed yet not expected.
7. **Value** — If your brand does not have quality, don’t do the branding because branding cannot mask bad quality.
8. **Relevant share in the mind of the consumer** — Relevant share in the mind of the consumer will be reflected in the growing market share.

### Brand Test™

A free online questionnaire that helps companies assess the strength of their brand and decide whether they need a rebrand. Available on the [Brand Test™](https://fabular.agency/brand-test-quiz/) page.

## Services

### Brand strategy
- Brand analysis (research into the brand, the competition and consumer habits)
- Brand positioning (essence, promise, personality)
- Brand image (emotional and functional associations)
- Target audience definition (demographics and psychographics)

### Brand storytelling
- Brand story (a narrative that casts the consumer as the protagonist)
- Brand mood poem (a metaphorical expression of the brand's meaning)

### Brand naming and messaging
- Naming (developing a name aligned with the strategy, tested in stages)
- Brand messaging (a set of messages that communicate the brand's benefits)
- Slogans

### Brand touchpoints and implementation
- Defining touchpoints (packaging, web, point of sale)
- Brand strategy implementation plan and steps
- Brand check (annual brand health monitoring)

### Brand architecture
- Defining the relationships between brands in a portfolio
- Brand harmonisation (aligning visual and verbal identity)

### Visual identity
- Logo and corporate materials aligned with the brand strategy

### Product and packaging design
- Shape, materials, labels and packaging elements

### Web design
- Website design that communicates the brand's values

### Employer branding strategy
- Building a positive internal culture and employer reputation

### Branded Communication Content
- Communication strategy (goals, channels, tone, guidelines)
- Brand campaigns for awareness and sales

## Fabulart™

A unique concept of creating original works of art that portray motifs from the brand strategy, in collaboration with distinguished Croatian artists. Fabulart turns a brand strategy into a physical artwork — a painting, sculpture or ceramic piece — that strengthens the brand's visual narrative and builds an emotional bond with consumers.

## Branding Academy

A series of lectures and workshops for entrepreneurs, marketing professionals and students who want to learn how to build a strong, distinctive brand using The Eight Ingredients That Build the Brand™ methodology.

## Selected clients and projects

- **Ericsson Nikola Tesla** — brand strategy and visual identity (2024)
- **Valamar Pical Resort** — brand storytelling and Fabulart (2026)
- **Arba Resort** — branding (2026)
- **Abysalto** — branding (2025)
- **Voli Voli** — packaging design (Pentawards Gold, Red Dot)
- **URONI** — branding and design (Pentawards Silver, Red Dot)
- **The Amauris** — branding (2023)
- **Hvar Island** — brand strategy (2022)
- **Bastiàn** — branding (2022)
- **Syskit** — branding
- **Infobip** — branding

## Pages

- [Home](https://fabular.agency/): The most awarded branding agency in Croatia. 20+ years of experience. 300+ brand strategies. REBRAND Inner Circle member.
- [About](https://fabular.agency/about/): Meet Fabular — the only agency in the region specialized in branding, with consultants among the world's top 25 (REBRAND Hall of Fame™), led by Anja Bauer.
- [Services](https://fabular.agency/services/): Discover how Fabular can help your business with brand strategy, naming, visual identity, verbal identity and implementation – all in one place.
- [Work](https://fabular.agency/work/): Explore Fabular's award-winning branding portfolio: projects and brand stories we have created for clients. Get inspired by our work.
- [Methodology](https://fabular.agency/methodology/): The Eight Ingredients That Build the Brand™ — Fabular's proprietary methodology, created by Anja Bauer and proven on 300+ brand strategies
- [Fabulart](https://fabular.agency/fabulart/): Fabulart turns brand strategy into original art by prominent Croatian artists — paintings, sculptures and ceramics that complete a brand's visual story.
- [Contact](https://fabular.agency/contact/): Need branding or rebranding? Contact Fabular and start your journey towards a strong, inspiring brand.
- [Brand Test™](https://fabular.agency/brand-test-quiz/): Take the Brand Test quiz and discover how strong your brand is and what you can improve. Free online quiz by Fabular.
- [Branding Academy](https://fabular.agency/branding-academy/): Branding Academy by Fabular — lectures and workshops on building strong brands, for entrepreneurs, managers and students.
- [Blog](https://fabular.agency/blog/): Read the latest news, tips and inspiration from the world of branding, design and marketing on the Fabular blog.
- [Privacy Policy](https://fabular.agency/privacy-policy/): How Fabular collects, uses and protects your personal data, and the privacy rights you have when using fabular.agency.
- [Cookie Policy](https://fabular.agency/cookie-policy/): Learn about the cookies we use on the Fabular website and how you can manage your cookie settings.
- [Accessibility Statement](https://fabular.agency/accessibility-statement/): Fabular’s accessibility statement: our WCAG-based approach, the OneTap accessibility toolbar on fabular.agency and how to report an accessibility barrier.
- [Impressum](https://fabular.agency/impressum/): Company details of FABULAR BRANDING d.o.o.: registered office, court register, OIB, VAT ID, share capital, management and bank account.

## Work

- [Poliklinika Potok](https://fabular.agency/work/poliklinika-potok/): Brand strategy, naming, slogan and visual identity for Polyclinic Potok, the largest private center in Croatia for people with amputations and neurological conditions — a case study by Fabular.
- [Exelor](https://fabular.agency/work/exelor/): Brand strategy, naming, slogan and visual identity for travel agency specializing in congress tourism — a case study by Fabular.
- [Brand Names & Slogans](https://fabular.agency/work/names-and-slogans/): Brand naming and slogans by Fabular — strategy-driven names and taglines that project brand's core associations. See the approach and examples.
- [Kula & the Top](https://fabular.agency/work/kula-the-top/): Brand strategy, naming, slogan and visual identity for Kula & the Top, an aparthotel in Zagreb — a case study by Fabular.
- [Heritage Hotel Zagreb](https://fabular.agency/work/hotel-zagreb/): Brand strategy, slogan and visual identity for Heritage Hotel Zagreb, a hotel in Dubrovnik — a case study by Fabular.
- [Pical Resort Valamar Collection](https://fabular.agency/work/pical-resort/): Brand strategy, naming, fine art concept and on-site communication for Pical Resort, Valamar Collection — a case study by Fabular.
- [Proof](https://fabular.agency/work/proof/): Brand strategy, naming, visual identity and packaging design for Proof, a new pet food brand — a case study by Fabular.
- [Arba Resort Valamar Collection](https://fabular.agency/work/arba-resort/): Brand strategy, naming and fine art concept for Arba Resort, a new Valamar Collection family resort on the island of Rab — a case study by Fabular.
- [Tenodi](https://fabular.agency/work/tenodi/): Branding for Saša Tenodi, social pedagogue and the only licensed original NLP trainer in Croatia — a case study by Fabular.
- [ZESA](https://fabular.agency/work/zesa/): Visual identity and brand video for ZESA, the Department of Electrical Machines, Drives and Automation at FER — a case study by Fabular.
- [Hotel Knopp](https://fabular.agency/work/hotel-knopp/): Branding for Hotel Knopp, a heritage hotel bridging the present with the charm of its imaginative past — a case study by Fabular.
- [Abysalto](https://fabular.agency/work/abysalto/): Naming and brand identity for Abysalto, a forward-thinking IT company built to solve complex technological challenges — a case study by Fabular.
- [Idilira](https://fabular.agency/work/idilira/): Brand strategy, name and visual identity for Idilira, a villa-rental and experiences platform in Zagorje — a case study by Fabular.
- [Fintastic](https://fabular.agency/work/fintastic/): Rebranding and renaming for Fintastic, a broker in loans, insurance and real estate — a case study by Fabular.
- [Reneskins by Bagatin](https://fabular.agency/work/reneskins-by-bagatin/): Brand strategy, name and visual identity for Reneskins by Bagatin, the former Manuela Picard aesthetic centers — a case study by Fabular.
- [Corelion](https://fabular.agency/work/corelion/): Branding for Corelion, a fast-growing IT company partnering with US-based CreativeTech — a case study by Fabular.
- [Trust Rescue](https://fabular.agency/work/trust-rescue/): Rebranding for Trust Rescue, a dog rescue and adoption centre in New Jersey — a case study by Fabular.
- [Creative Tech](https://fabular.agency/work/creative-tech/): Branding for Creative Tech, a Chicago IT-services company focused on reliable, secure technology — a case study by Fabular.
- [Everfun](https://fabular.agency/work/everfun/): Brand strategy, name and visual identity for Everfun, Croatia's largest entertainment park — a case study by Fabular.
- [Terren](https://fabular.agency/work/terren/): Brand strategy, name and visual identity for Terren, a geodetic office — a case study by Fabular.
- [Ericsson Nikola Tesla](https://fabular.agency/work/ericsson-nikola-tesla/): Branding for Ericsson Nikola Tesla, a regional supplier of communication products and ICT solutions — a case study by Fabular.
- [Inventorium](https://fabular.agency/work/inventorium/): Naming and branding for Inventorium, a joint ENT–FER scientific research lab at the University of Zagreb — a case study by Fabular.
- [Impresia](https://fabular.agency/work/impresia/): Brand strategy, name, slogan and visual identity for Impresia, a collection of unique Croatian hotels — a case study by Fabular.
- [Terra Falconis](https://fabular.agency/work/terra-falconis/): Brand strategy, naming and visual identity for Terra Falconis, sparkling wines from the Plešivica region — a case study by Fabular.
- [Mamić 1970](https://fabular.agency/work/mamic-1970-knem8/): Brand strategy, slogan, visual identity and brand video for Mamić 1970, distributor of luxury watches and jewelry — a case study by Fabular.
- [Alfa Therm](https://fabular.agency/work/alfa-therm/): Rebranding for Alfa Therm, specialists in heating, air conditioning, ventilation and automation — a case study by Fabular.
- [Voli Voli](https://fabular.agency/work/voli-voli/): Branding, naming and visual identity for Voli Voli, the first Croatian dry pet food factory — a Pentawards Gold and Red Dot winner by Fabular.
- [Faculty of Pharmacy and Biochemistry](https://fabular.agency/work/faculty-of-pharmacy-and-biochemistry/): A contemporary brand identity for the Faculty of Pharmacy and Biochemistry, rooted in a 140-year tradition — a case study by Fabular.
- [Scoop](https://fabular.agency/work/scoop/): Brand strategy, naming and visual identity for data-science company Scoop and its agritech platform Yops — a case study by Fabular.
- [Erdoro](https://fabular.agency/work/erdoro/): Brand strategy, naming and visual identity for Erdoro, premium wines from Podrum Mladina — a case study by Fabular.
- [Kostelar](https://fabular.agency/work/kostelar/): Rebranding for Kostelar, maker of custom seating systems for BMW, Ford, Volvo and Porsche — a case study by Fabular.
- [Valamar Amicor Green Resort](https://fabular.agency/work/valamar-amicor-green-resort/): Brand strategy for Valamar Amicor Green Resort, the first sustainable family resort on the Adriatic — a case study by Fabular.
- [Emendor](https://fabular.agency/work/emendor/): Naming and a contemporary brand identity for Emendor, an engineering and construction company — a case study by Fabular.
- [Syskit](https://fabular.agency/work/syskit/): Brand identity for Syskit, a leading software company for managing the Microsoft 365 environment — a case study by Fabular.
- [MacJack](https://fabular.agency/work/macjack/): Naming, slogan and visual identity for MacJack, a contactless mobile payment app — a case study by Fabular.
- [Zonar Zagreb](https://fabular.agency/work/zonar-zagreb/): Rebranding, naming and brand strategy for Zonar Zagreb, a hotel for active travelers — a case study by Fabular.
- [The Amauris](https://fabular.agency/work/the-amauris/): Naming, slogan and visual identity for The Amauris, a luxury boutique hotel in Vienna — a case study by Fabular.
- [Polyclinic Mazalin](https://fabular.agency/work/polyclinic-mazalin/): Rebranding, slogan and visual identity for Polyclinic Mazalin, a medical practice — a case study by Fabular.
- [MojPosao](https://fabular.agency/work/mojposao/): Rebranding, slogan and visual identity for MojPosao, Croatia's leading job portal — a case study by Fabular.
- [Monnai](https://fabular.agency/work/monnai/): Brand strategy, slogan and visual identity for Monnai, a global fintech data platform — a case study by Fabular.
- [Notch](https://fabular.agency/work/notch/): Rebranding, brand strategy and visual identity for Notch, a full-service software development company — a case study by Fabular.
- [Hvar Island](https://fabular.agency/work/hvar-island/): Destination brand strategy, visual identity and brand video for the island of Hvar — a case study by Fabular.
- [Bastiàn](https://fabular.agency/work/bastian/): Brand strategy, naming, packaging and visual identity for Bastiàn, a premium Istrian winery — a case study by Fabular.
- [Marsupia](https://fabular.agency/work/marsupia/): Naming, slogan and visual identity for Marsupia, a family entertainment park — a case study by Fabular
- [Electrocoin](https://fabular.agency/work/electrocoin/): Rebranding, naming and visual identity for Electrocoin, Croatia's leading crypto fintech — a case study by Fabular.
- [Keliro](https://fabular.agency/work/keliro/): Naming, packaging and visual identity for Keliro, a craft gin distillery from Vukovar — a case study by Fabular.
- [Uroni](https://fabular.agency/work/uroni/): Naming, packaging and visual identity for Uroni natural scented candles — a Pentawards and Red Dot winner by Fabular.
- [Ljubicic Tennis Academy](https://fabular.agency/work/ljubicic-tennis-academy/): Brand strategy, slogan and visual identity for Ivan Ljubičić's tennis academy on Lošinj — a case study by Fabular.
- [Igrandia](https://fabular.agency/work/igrandia/): Naming and visual identity for Igrandia, one of Europe's largest edutainment playrooms — a case study by Fabular.
- [Litterarii](https://fabular.agency/work/litterarii/): Naming, packaging and visual identity for Litterarii, premium wines from a historic Croatian estate — a case study by Fabular.
- [Matinata](https://fabular.agency/work/matinata/): Naming, packaging and visual identity for Matinata, a premium organic skincare brand — a case study by Fabular.
- [Sorinele](https://fabular.agency/work/sorinele/): Rebranding, naming, slogan and visual identity for Sorinele, a home décor brand — a case study by Fabular.
- [Mitto](https://fabular.agency/work/mitto/): Brand strategy, slogan and visual identity for Mitto, a Swiss omnichannel communications platform — a case study by Fabular.
- [Olive&Spice](https://fabular.agency/work/olive-spice/): Brand strategy, slogan and visual identity for Olive&Spice, an Istrian travel concierge service — a case study by Fabular.
- [Blubini](https://fabular.agency/work/blubini/): Brand strategy, naming and visual identity for Blubini, a heritage boutique hotel in Rovinj's old town — a case study by Fabular.
- [Jellyfish in Space](https://fabular.agency/work/jellyfish-in-space/): Brand strategy, naming, slogan and visual identity for Jellyfish in Space, a cocktail bar in Zagreb — a case study by Fabular.
- [Trogir](https://fabular.agency/work/trogir/): Destination rebranding, visual identity and brand video for the UNESCO city of Trogir — a case study by Fabular.
- [Ilks](https://fabular.agency/work/ilks/): Naming, slogan and visual identity for Ilks, Croatia's first silk bedding brand — a case study by Fabular.
- [Airex](https://fabular.agency/work/airex/): Rebranding, visual identity and brand video for Airex, the Swiss world leader in training and therapy mats — a case study by Fabular.
- [Merga Victa](https://fabular.agency/work/merga-victa/): Brand strategy, naming, packaging and visual identity for Merga Victa, a new winery in the village Smokvica on the island of Korčula — a case study by Fabular
- [Comeleon](https://fabular.agency/work/comeleon/): Naming, slogan and visual identity for Comeleon, a conference on organizational culture and agile teams — a case study by Fabular.
- [Ikador](https://fabular.agency/work/ikador/): Naming, slogan and visual identity for Ikador, a luxury boutique hotel and spa on the Opatija Riviera — a case study by Fabular.
- [Split United](https://fabular.agency/work/split-united/): Naming, slogan and visual identity for Split United, a major urban revitalization initiative — a case study by Fabular.
- [Rajska](https://fabular.agency/work/rajska/): Rebranding, naming and packaging for Rajska, Croatia's largest tomato producer — a case study by Fabular.
- [Apsolon](https://fabular.agency/work/apsolon/): Rebranding, naming and visual identity for Apsolon, a leading Southeast European management and digital consultancy — a case study by Fabular.
- [Infobip](https://fabular.agency/work/infobip/): Brand strategy, slogan and visual identity for Infobip, one of the world's largest IT and telecom companies — a case study by Fabular.
- [3AC Core Materials](https://fabular.agency/work/3ac/): Brand strategy, slogan and visual identity for 3AC Core Materials, a global leader in sustainable PET foam and balsa — a case study by Fabular.
- [Autoto](https://fabular.agency/work/autoto/): Brand strategy, slogan and visual identity for Autoto, a used-car retailer built on a 137-point inspection — a case study by Fabular.
- [Bornfight](https://fabular.agency/work/bornfight/): Brand strategy, naming, slogan and storytelling for Bornfight, a digital innovation company — a case study by Fabular
- [Testament](https://fabular.agency/work/testament/): Naming, packaging and visual identity for Testament, a premium Babić wine from Dalmatia — a case study by Fabular.
- [Marra](https://fabular.agency/work/marra/): Brand strategy, visual identity, packaging and brand video for Marra, a natural cosmetics line — a case study by Fabular.
- [The Melegran](https://fabular.agency/work/the-melegran/): Naming, slogan and visual identity for The Melegran, a boutique hotel in Rovinj — a case study by Fabular.
- [Irundo](https://fabular.agency/work/irundo/): Brand strategy, naming, slogan and visual identity for Irundo, a property and short-term rental management company — a case study by Fabular.
- [Omnizon Networks](https://fabular.agency/work/omnizon-networks/): Rebranding, naming and visual identity for Omnizon Networks, a leading EDI software provider — a case study by Fabular.
- [Q](https://fabular.agency/work/q/): Rebranding, slogan and visual identity for Q, one of Central Europe's fastest-growing IT companies — a case study by Fabular.
- [Algebra](https://fabular.agency/work/algebra/): Brand strategy, architecture and visual identity for Algebra, Croatia's largest private education institution — a case study by Fabular.
- [Nai 3.3](https://fabular.agency/work/nai-3-3/): Brand strategy and naming of premium extra virgin olive oil Nai 3.3 from Dugi otok — a case study by Fabular.
- [Almagea](https://fabular.agency/work/almagea/): Brand strategy, naming, visual identity and packaging for Almagea, a premium supplement brand — a case study by Fabular
- [Stories](https://fabular.agency/work/stories/): Naming, slogan and visual identity for Stories, an association of unique luxury hotels in Croatia — a case study by Fabular.
- [General Blistakonov](https://fabular.agency/work/general-blistakonov/): Naming, brand mascot and visual identity for General Blistakonov, a character-driven car wash brand — a case study by Fabular.
- [Froddo](https://fabular.agency/work/froddo/): Rebranding, visual identity and slogan for Froddo, a children's footwear brand growing internationally — a case study by Fabular.
- [Anima Arba](https://fabular.agency/work/anima-arba/): Brand strategy, naming and packaging for Anima Arba, extra virgin olive oil from the island of Rab — a case study by Fabular.
- [Smartson](https://fabular.agency/work/smartson/): Naming and visual identity for Smartson, a mobile phone retail brand — a case study by Fabular.
- [Degordian](https://fabular.agency/work/degordian/): Rebranding, naming and visual identity for Degordian, a fast-growing Croatian digital agency — a case study by Fabular.
- [bio&bio](https://fabular.agency/work/bio-bio/): Brand strategy and rebranding for bio&bio, an organic food retail chain, driving up to 60% sales growth — a case study by Fabular.
- [AutoZubak](https://fabular.agency/work/autozubak/): Rebranding, naming, slogan and brand architecture for AutoZubak, a leading Audi, VW and Seat retailer since 1978 — a case study by Fabular.
- [Stina](https://fabular.agency/work/stina/): Brand strategy and naming for Stina, a wine brand from the island of Brač — a case study by Fabular.
- [Hijack Byejack](https://fabular.agency/work/hijack-byejack/): Naming and visual identity for Hijack Byejack, a bulletproof auto-glass brand from Lebanon — a case study by Fabular.
- [Osječko pivo](https://fabular.agency/work/osjecko-pivo/): Rebranding, packaging and visual identity for Osječko pivo, Croatia's first beer — a case study by Fabular.
- [Korta Katarina](https://fabular.agency/work/korta-katarina/): Brand strategy, naming, packaging and visual identity for Korta Katarina, a wine brand from Orebić — a case study by Fabular
- [Teatar Exit](https://fabular.agency/work/teatar-exit/): Brand strategy and visual identity for Teatar Exit, a leading Croatian independent theatre — a case study by Fabular.
- [San Gurmano](https://fabular.agency/work/san-gurmano/): Naming, packaging and visual identity for San Gurmano, a premium Istrian olive oil — a case study by Fabular.
- [Krapinsko – zagorska županija](https://fabular.agency/work/krapinsko-zagorska-zupanija/): Destination branding and visual identity for Krapinsko-zagorska County — a case study by Fabular.
- [Sladonia](https://fabular.agency/work/sladonia/): Rebranding, naming and visual identity for Sladonia, a leading Croatian sugar producer — a case study by Fabular.
- [one2play](https://fabular.agency/work/one2play/): Rebranding, naming and visual identity for one2play, a toy and game retailer — a case study by Fabular.

## Fabulart™ projects

- [Heritage Hotel Zagreb](https://fabular.agency/art-case/heritage-hotel-zagreb/): Original art concept for Heritage Hotel Zagreb in Dubrovnik that brings together nature and artistic expression.
- [Valamar Pical Resort](https://fabular.agency/art-case/valamar-pical-resort/): Discover how the Valamar Pical Resort brand strategy is expressed through art and visual expression.
- [Valamar Arba Resort](https://fabular.agency/art-case/valamar-arba-resort/): Artworks created specifically for Valamar Arba Resort, translating brand strategy into unique visual experiences.
- [Mamić 1970](https://fabular.agency/art-case/mamic-1970-fabulart/): Original art concept for Mamić 1970 that blends luxury, tradition and modern aesthetics.
- [Bastiàn Petra’s Rosé](https://fabular.agency/art-case/bastian-petras-rose/): Explore the Fabulart interpretation for Bastiàn Petra’s Rosé – inspired by vineyards, uniting art and brand strategy.

## The Eight Ingredients That Build the Brand™

- [The 1st ingredient: Relevant emotional associations](https://fabular.agency/ingredients/relevant-emotional-associations/): Relevant emotional associations create the story that resides in the minds of the consumers.
- [The 2nd ingredient: Differentiation](https://fabular.agency/ingredients/differentiation/): Be different but not just different, different in a relevant way.
- [The 3rd ingredient: Psychographics and brand positioning](https://fabular.agency/ingredients/psychographics-and-brand-positioning/): The synergy between psychographics and positioning creates change in the consumers' mind.
- [The 4th ingredient: A form of self-expression](https://fabular.agency/ingredients/a-form-of-self-expression/): The brand becomes a form of self-expression for the consumer who buys it.
- [The 5th ingredient: Targeted communication](https://fabular.agency/ingredients/targeted-communication/): Targeted communication creates value in the minds of the consumers and the marketplace.
- [The 6th ingredient: Accessibility](https://fabular.agency/ingredients/accessibility/): Brands need to work on being accessible where they are needed yet not expected.
- [The 7th ingredient: Value](https://fabular.agency/ingredients/value/): If your brand does not have quality, don’t do the branding because branding cannot mask bad quality.
- [The 8th ingredient: Relevant share in the mind of the consumer](https://fabular.agency/ingredients/relevant-share-in-the-mind-of-the-consumer/): Relevant share in the mind of the consumer will be reflected in the growing market share.

## Team

- [Anja Bauer](https://fabular.agency/team/anja-bauer/): Anja Bauer is Brand Strategy Director, Creative Director and owner of Fabular, a branding agency that creates distinctive brand stories.
- [Petra Despot Domljanović](https://fabular.agency/team/petra-despot-domljanovic/): Petra is Fabular’s Head of Brand Strategy with more than 18 years of experience in analytical research, strategic communications, and brand development.
- [Jelena Mezga](https://fabular.agency/team/jelena-mezga/): Jelena is a Senior Brand Implementor with more than 18 years of experience in project management and brand implementation.
- [Maja Đaković](https://fabular.agency/team/maja-dakovic/): Maja is a Senior Brand Consultant and Copywriter specializing in brand development and strategic communication.
- [Petra Crnički](https://fabular.agency/team/petra-crnicki/): Petra is a Brand Experience Consultant at Fabular, with a focus on developing brand touchpoints.
- [Ella Katherine Orešković](https://fabular.agency/team/ella-katherine-oreskovic/): Ella is a Brand Experience Creator at Fabular, with a focus on developing brand strategies, verbal identities and meaningful brand experiences.
- [Rudi Bauer](https://fabular.agency/team/rudi-bauer/): Rudi is a Junior Designer at Fabular, where he contributes to the visual development of brands through graphic design and motion design.
- [Nika Pinjušić](https://fabular.agency/team/nika-pinjusic/): Nika is a Junior Brand Experience Creator at Fabular and a Business Economics student at the Faculty of Economics and Business in Zagreb.

## Social media

- LinkedIn: https://www.linkedin.com/company/fabular/
- Instagram: https://www.instagram.com/fabular_agency/
- Facebook: https://www.facebook.com/FabularBrandingAgency/
- YouTube: https://www.youtube.com/@Fabularagency
- Vimeo: https://vimeo.com/fabular

## Other languages

- [HR](https://fabular.agency/hr/llms.txt)

## Optional

### Blog

- [If you ask me why Fabular…](https://fabular.agency/blog/a-year-and-a-half-of-conversations-with-myself/): A personal reflection on a year and a half of building Fabular — the doubts, decisions and lessons behind the branding agency.
- [Anja Bauer in the 2018 REBRAND 100® Global Awards Jury](https://fabular.agency/blog/anja-bauer-in-the-2018-rebrand-100-r-global-awards-jury/): Fabular's Anja Bauer joins the jury of the 2018 REBRAND 100® Global Awards, a global authority on rebranding
- [Ella’s take on branding](https://fabular.agency/blog/ellas-take-on-branding/): The strongest brands are built on strategy, emotion, authenticity and consistency. A logo catches attention; a meaningful story earns trust.
- [Fabular wins prestigious REBRAND 100® Global Awards for five projects](https://fabular.agency/blog/fabular-wins-prestigious-rebrand-100-r-global-awards-for-five-projects/): Fabular wins the prestigious REBRAND 100® Global Awards for five projects — among the world's best rebranding work.
- [Fabular Wins Silver and Bronze at the Prestigious Transform Awards Europe](https://fabular.agency/blog/fabular-wins-silver-and-bronze-at-the-prestigious-transform-awards-europe/): Fabular wins Silver and Bronze at the prestigious Transform Awards Europe — recognition for its branding and naming work.
- [Fabular wins Transform Awards for naming Voli Voli](https://fabular.agency/blog/fabular-wins-transform-awards-for-the-best-naming-strategy/): Fabular's naming for Voli Voli wins the Bronze Award for Best Naming Strategy at Transform Awards Europe.
- [Fabular wins Transform Awards for naming The Amauris](https://fabular.agency/blog/fabular-wins-transform-awards-for-the-best-naming-strategy-2/): Fabular's naming for The Amauris, a luxury boutique hotel in Vienna, wins the Bronze Award for Best Naming Strategy at Transform Awards Europe.
- [Fabular won the prestigious REBRAND 100® Global Awards](https://fabular.agency/blog/fabular-won-the-prestigious-rebrand-100-r-global-awards/): Fabular wins the prestigious REBRAND 100® Global Awards for Q and Omnizon — recognition among the world's best rebranding projects.
- [My Approach to Brand Touchpoints](https://fabular.agency/blog/my-approach-to-brand-touchpoints/): Touchpoints are every interaction a person has with a brand. At Fabular we design them intentionally, so they all tell the same brand story.
- [Pentawards for URONI natural scented candles](https://fabular.agency/blog/pentawards-for-uroni-natural-scented-candles/): Fabular's packaging design for URONI natural scented candles wins a Silver Pentawards — a top honour in packaging design.
- [Pentawards Gold Award for Voli Voli](https://fabular.agency/blog/pentawards-gold-award-for-voli-voli/): Fabular's branding and packaging for Voli Voli pet food wins a Pentawards Gold — the world's top packaging design award.
- [Proof in the Pentawards 2026 shortlist](https://fabular.agency/blog/proof-in-the-pentawards-2026-shortlist/): Fabular’s packaging design for Proof is shortlisted for the Pentawards 2026, the leading global award for packaging design.
- [Red Dot for Reneskins by Bagatin](https://fabular.agency/blog/red-dot-for-reneskins-by-bagatin/): Fabular's Reneskins branding and design won a Red Dot Award — international recognition for design excellence.
- [Red Dot for Trust Rescue branding](https://fabular.agency/blog/red-dot-for-trust-rescue-branding/): Fabular's Trust Rescue branding and design won a Red Dot Award — international recognition for design excellence.
- [Red Dot for URONI branding and design](https://fabular.agency/blog/red-dot-for-uroni-branding-and-design/): Fabular's URONI branding and design win a Red Dot Award — international recognition for design excellence.
- [Red Dot for Voli Voli branding and design](https://fabular.agency/blog/red-dot-for-voli-voli-branding-and-design/): Fabular's Voli Voli branding and design win a Red Dot Award — international recognition for design excellence.
- [The Journey to Becoming a Brand Consultant](https://fabular.agency/blog/the-journey-to-becoming-a-brand-consultant/): Becoming a brand strategist takes years of experience and constant learning: in-depth analysis and finding what makes a brand distinctive.
- [URONI in the Pentawards 2022 shortlist](https://fabular.agency/blog/uroni-in-the-pentawards-2022-shortlist/): Fabular's URONI natural scented candles make the Pentawards 2022 shortlist for packaging design excellence.