Technology that creates a world of difference

Creative Tech, formerly known as Creative Technology Solutions, is a trusted name in healthcare IT—delivering fast, reliable, and expert support to nursing homes and long-term care facilities across the US. As the company continued to scale and strengthen its global presence, the time came to modernize its brand: to evolve its image without losing its core.

Our mission was not simply to rename, but to reframe. We shortened the name from Creative Technology Solutions to Creative Tech, thereby enhancing brand recognition on the market and strengthening and modernizing it for the future. Through a new brand strategy and a more modern visual identity, we built a brand that proudly reflects who they are today: passionate tech experts with a deeply human touch.

Brand architecure

As Creative Tech grew its team in the US and Croatia, the leadership saw the need for a stronger foundation: a unified vision that could energize current employees, attract the right talent, and clearly communicate the company’s values and strengths to clients.

The new brand architecture keeps both Creative Tech (US) and Corelion (Croatia) as distinct brands, with shared DNA and foundational messaging. This structure allows for flexibility as Corelion grows, while preserving the integrity and authority of Creative Tech as the parent brand.

Brand positioning

What sets Creative Tech apart is not just what they do, but how they do it. They deliver 24/7 Direct-to-Tech support—real people, expert help, no delays. They care deeply about healthcare because they know what’s at stake. And they are proud to be a company where relevant knowledge, speed, and kindness come together.

From these truths, we crafted a brand story that captures the essence of Creative Tech’s mission and promise:

“We offer a customized approach tailored for clients individually. Our main area of expertise is in healthcare.

We plan, set up and support your entire IT infrastructure – from desktop to data center.
Our trustworthy approach makes our clients feel more secure. We respond faster than others. It’s in our core to care more and to work faster in order to be at the forefront of healthcare. IT in healthcare facilitates all aspects of care in nursing homes. We give our clients extraordinary as well as reliable service because our people are experts in their field with years of relevant expertise. We care more, and that is the crucial difference in healthcare. From the big picture to the smallest detail: we respond faster, we have more relevant experience, and this makes us the best choice. We do our job well, so our clients can do their job better. We are IT in IT healthcare.

Our strength is our relevant knowledge and experience, and our core is caring more.
We are in healthcare because we care. We care to the core. We believe that technology creates a world of difference.”

With this strategy in place, Creative Tech now has a clear foundation for brand consistency, global growth, and employer branding aligned with its people-first culture. Together with Corelion, its Croatian partner brand, Creative Tech is building a unified ecosystem where technology meets care — at the core.

Brand Strategy & Creative Director: Anja Bauer

Copywriter: Anja Bauer, Petra Crnički

Senior Brand Consultant: Petra Despot Domljanović

Senior Brand Implementor: Jelena Mezga

Brand Consultant: Maja Đaković

Art Director / Designer: Tanja Pružek Šimpović

Motion Graphics: Andrej Todorovski