Froddo is the leading Croatian brand of children’s footwear. After acquiring another Croatian footwear brand Bambi and with plans to make a stronger international appearance, Froddo needed a stronger brand strategy.
We defined the new brand strategy and visual identity for Krapinsko-zagorska županija (also known as Zagorje) - a county in the northwestern Croatia, with a strong, yet unused potential.
Sladorana from Županja is one of the three leading sugar producers in Croatia, founded over 50 years ago. We diagnosed the discrepancy between the high quality of Sladorana sugar and the existing brand image.