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Fabular wins Transform Awards for the best naming strategy

Fabular

30.03.2025 - 2 min

We’re thrilled that our work for Voli Voli won the Bronze Award in the Best Naming Strategy category of Transform Awards Europe, the global magazine for rebranding and brand development.

We wanted to differentiate the brand from the large number of existing pet food brands, while creating a compelling name and story. Voli Voli communicates the two-way love between pets and their owners: the love a pet gives to her owner, but also the owner’s love for her pet. With the brand’s new slogan “Give Love Back”, we communicate the return of love with high-value food.

This is another global recognition for Voli Voli after winning the Red Dot Award, Pentawards and Rebrand 100® Global Awards, world’s leading resource for effective brand transformations. Voli Voli is next to some of the world’s biggest brands such as Siemens, Volkswagen and Colgate-Palmolive. By winning this award, Fabular is also placed among the world’s leading branding agencies such as Landor, Siegel+Gale, DixonBaxi and Elmwood London.

Transform magazine honors and rewards the most innovative, creative and successful brand work across the world. The Transform Awards recognize best practices in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation and strategy.

You can see all the winners on the following link: https://www.transformmagazine.net/articles/2025/transform-awards-europe-2025-winners-announced/

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