We created a brand strategy, name, slogan, and visual identity for Emendor, a company specialized in creating complete and individualized solutions in the field of electrical engineering, construction, and mechanical engineering.

Thanks to their excellent foundations and professional approach, they have developed from a small family company into a thriving company that today works on solutions for multidisciplinary projects. The backbone of the new brand story is the excellence and expertise of their people, as well as the willingness to react in a timely manner.

“Excellence is in our foundations. Our breadth allows us to offer a variety of services, regardless of the industry.

We run large facilities that supply gas, electricity, and water to people every day. Due to unexpected situations, production can suddenly stop, but we are always here. Breakdowns happen outside of working hours, everyone knows that, but few companies help and work outside of working hours. The strength of Emendor is its excellent, experienced, and dedicated experts who always ready to go into the field.

Our foundation is excellence, and that’s why we create out of the box creative solutions.

The new name Emendor is coined from the Latin words emendare (meaning to improve, to correct) and valor, which indicates the values ​​that have been present from the very beginning, namely excellence, expertise, experience, a thorough approach and commitment. The slogan “Led by Excellence” communicates excellence as the foundation of the company.

The new visual identity is modern and strong. By intervening on the letter “E” in the form of an equal sign, Emendor is equated with excellence, expertise, thoroughness, and experience. The outer lines of the letter “E” resemble a frame, suggesting out of the box creative solutions. The colors of the visual identity represent Emendor’s determination, fighting spirit, and excellence.

Brand Strategy & Creative Director: Anja Bauer

Naming Consultant: Anja Bauer

Senior Brand Consultant: Petra Despot Domljanović

Brand Consultant: Maja Đaković

Copywriter: Anja Bauer

Senior Brand Implementor: Jelena Mezga

Brand Consultant / Implementor: Matea Denona

Art Director, Designer: Maja Bagić Barić

Designer: Goga Golik

Web design: Bornfight Studio

Screenwriting: Anja Bauer

Video Production: Starlight produkcija

Director: Šimun Šitum

Photography: Marko Devčić

Motion Graphics: Andrej Todorovski