Beauty of a Fairytale Landscape

After branding Croatian Zagorje in 2008, our journey once again led us to this enchanting region. We created the name, slogan, and visual identity for Idilira, a new platform for villa rentals and unique experiences. With its offerings, Idilira elevates Zagorje to a higher level within Croatia’s tourism landscape, while providing the modern visitor with authentic and one-of-a-kind experiences of Croatian Zagorje.

Step into a fairytale

„The Green Cradle of Croatia welcomes its residents and visitors into carefree dreaming. Villages charm with their picturesque appeal. Beyond the hills and mountains, amidst green valleys, charming rolling hills, and gentle streams, a whole new realm reveals itself. A place of fairytale beauty, kind-hearted people, delicious food, and a joyful spirit.“

We build partnerships with people who offer beautiful, comfortable places for a truly carefree holiday. Villas, restaurants, traditional houses, and a range of activities. From sports to castle tours, it will refresh your mind and rejuvenate your body. Every experience is thoughtfully designed to help you discover this fairytale region.

For those who wish to unwind and let go fully, we also offer ready-made meals prepared by skilled, experienced chefs. We craft authentic dishes using ingredients from local family farms, allowing you to taste the distinctiveness of this peaceful region. Immerse yourself in its beauty and feel the joy of a happier, more magical way of life. Step into a fairytale.

Name and brand slogan

The brand name Idilira is a coined term derived from the Croatian words idila (idyll) and lirika (lyric), evoking the idyllic and magical feeling that Zagorje offers. The slogan Step Into a Fairytale invites visitors to embark on a fairytale journey through Zagorje, where unique experiences await, crafted just for them.

Visual identity

The visual identity is elegant and minimalist. A subtle intervention was made in the typographic design of the logo: the elongated stroke on the letter “r” represents the fairytale journey through Croatian Zagorje. At the end, a hand gesture was added to symbolise a personalised approach.

Brand Strategy & Creative Director: Anja Bauer

Naming Consultant: Anja Bauer

Copywriter: Anja Bauer

Senior Brand Consultant: Petra Despot Domljanović

Senior Brand Implementor: Jelena Mezga

Brand Consultant: Maja Đaković

Art Director / Designer: Tanja Pružek Šimpović

Designer: Dora Šimpović