*Author and creator of the methodology for brand strategy is Anja Bauer – All rights reserved, 2003.

Osječko pivo was continuously losing its market share, as it was unable to compete with strong national and international beer brands in a saturated marketplace.

The rebranding turned an old fashioned and weak brand into a brand that unites the tradition and the contemporary so that is more relevant to the young and urban target group.

The results were visible after only five months: the sales grew by 15% and the redesigned bottle became the favorite topic of the young modern consumers through forums, blogs and social networks.

Senior Brand Consultant: Anja Bauer
Brand Consultant: Petra Despot
Copywriter: Moe Minkara, Ivan Čadež
Creative Directors: Davor Bruketa, Nikola Žinić
Art Director: Igor Manasteriotti
Designers: Igor Manasteriotti, Mia Marić
Ilustrator: Igor Manasteriotti
DTP: Marko Ostrež
Brand Implementor: Jelena Mezga