We’re thrilled that our work for The Amauris, the luxury boutique hotel in Vienna, won the Bronze Award in the Best Naming Strategy category of Transform Awards Europe, the global magazine for rebranding and brand development.

Anja Bauer, Fabular’s Creative Director, explained the concept behind the brand name: “Our brand story united the wishes of discerning travelers with the imperial heritage and the grandeur of the 19th century Vienna. During that period many monumental buildings were built in Ringstrasse, including the building of our current hotel. Viennese city palaces were the meeting places for international travelers, artists and crème de la crème of the society. Today, we treat our guests like modern-day royalty and anticipate their wishes. Our guests travel widely across the world yet would like to blend in with the local culture. All those elements brought us to a surprising answer: The Great Monarch Butterfly. We named the hotel “The Amauris”, after a type of butterfly that belongs to the nymphalidae family to which “The Great Monarch” belongs.”

The Amauris is next to some of the world’s biggest brands such as Nokia, Bugatti, Kellogg’s and Siemens. By winning this award, Fabular is also placed among the world’s leading branding agencies such as Landor, Interbrand, Siegel+Gale and Pentagram.

Transform magazine honors and rewards the most innovative, creative and successful brand work across the world. The Transform Awards recognize best practices in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation and strategy.

You can see all the winners on the following link:

https://www.transformmagazine.net/articles/2024/transform-awards-proud-to-announce-europe-2024-winners/