Our branding and design for pet food Voli Voli won the Red Dot Award in the Brands & Communication Design category. Voli Voli, formerly known as Tvornica dobre hrane, is the first Croatian factory to produce dry pet food. We wanted to differentiate the brand from the large number of existing pet food brands, while creating a compelling name and story. Voli Voli communicates the two-way love between pets and their owners: the love a pet gives to her owner, but also the owner’s love for her pet. With the brand’s new slogan “Give Love Back”, we communicate the return of love with high-value food.

Red Dot is one of the world’s biggest and most prestigious design awards with more than 20,000 entries each year. Along with Red Dot, Voli Voli won REBRAND 100® Global Awards, world’s leading resource for effective brand transformations, and was included among the finalists of this year’s Pentawards competition.