Everything begins with the right questions that lead to the right answers. Our work with Saša Tenodi’s branding, verbal identity, and visual identity started with a series of questions and a brand-storming workshop.

Saša Tenodi is a communication enthusiast, social pedagogue, and the only NLP trainer in Croatia holding the original license. He is the author of the book Be Your Better Self and the host of a podcast that features communication experts and influential people from the region, covering topics such as business motivation, leadership, human psychology, and mental health. In addition to creating the brand strategy, we also established a brand architecture that encompassed Saša’s trainings, podcast, and events.

His inspirational approach, vibrant energy, and expertise guided us in crafting the brand story. “The right answers lead us toward creating changes that empower your world. Encouraging the creation of vibrant energy inspired people to achieve their goals. Only through positive encouragement can we create a stronger and better state of mind, and therefore a better life. Liveliness in thinking, in creating a better atmosphere, turns your map into the map and territory of a better world. We don’t resist challenges, we welcome them, and the greater they are, the greater and stronger our transformation becomes.”

Along with the brand story, we created messages that communicate each segment of his work. “The right answers empower your world” is the main slogan, “Vibrant energy for achieving your goal” is the message for his NLP trainings, and “The right questions for the right answers” is the key message of the Power of Communication podcast.

We defined the number ten as Tenodi’s signature symbol, and branded his working principle as The Ten Tenets of Tenodi:

The right questions lead to the right answers.

The right answers lead you to your goal.

What is the goal, and what are the steps to reach it?

Purposeful steps towards becoming a stronger and better version of yourself.

Every step has its purpose.

The purpose is to create a better world for you and the people around you.

Everything begins with the right question.

Everything is set in motion with ten right steps

Those steps begin today

We believe in the right questions because they lead us to the right goal.

We created a solid, stable logo that contains a hidden number 10 within it. “Ten” comes from Tenodi and symbolizes the highest level of expertise. The number 10 from the logo can be used as a standalone sign, as a graphic element, or as a pattern.

Brand Strategy & Creative Director: Anja Bauer

Head of Brand Strategy: Petra Despot Domljanović

Copywriter: Anja Bauer

Senior Brand Implementor: Jelena Mezga

Senior Brand Consultant: Maja Đaković

Art Director / Designer: Igor Manasteriotti