Our branding and design for pet food Voli Voli won the Pentawards Gold Award in the Home, leisure & other markets category. Voli Voli, formerly known as Tvornica dobre hrane, is the first Croatian factory to produce dry pet food. We wanted to differentiate the brand from the large number of existing pet food brands, while creating a compelling name and story. Voli Voli communicates the two-way love between pets and their owners: the love a pet gives to her owner, but also the owner’s love for her pet. With the brand’s new slogan “Give Love Back”, we communicate the return of love with high-value food.

Pentawards is the leading global platform and community for packaging design. They are committed to recognising global excellence in packaging design through its annual competition. This year’s jury was composed of 50 members from over 20 countries, including representatives from the world’s biggest brands and leading design agencies, such as Coca-Cola, Unilever, Estée Lauder, Pearlfisher and Pentagram.

This is another global recognition for Voli Voli after winning the Red Dot Award and Rebrand 100® Global Awards, world’s leading resource for effective brand transformations.