Red Dot for Trust Rescue branding

Our branding and design for Trust Rescue won the Red Dot Award in the Brands & Communication Design category.

Trust Rescue is a dog rescue and adoption centre in New Jersey dedicated to connecting abandoned dogs with loving families and giving them the chance to become someone’s whole world. The slogan, “Yes! You are their world!”, is inspired by this unique bond between people and dogs. By adopting a dog, people become their entire world, while dogs return that love with joy, loyalty, and unconditional affection.

The strong geometric lines within the visual identity convey reliability, while the softened rounded edges create a sense of warmth; the outlines of the dogs and the human almost merge into a single form, representing equality and a relationship built on trust. The typography is bold and clear, while playful details, such as the letter “R,” reminiscent of a dog’s wagging tail, serve as a reminder that joy is part of who we are.

We created a series of illustrations inspired by genuine, heartfelt moments shared between dogs and their owners, capturing the unwavering gaze that pets never take off the people they love. Together with the logo, these illustrations tell everyday stories of love, companionship, and devotion.

The Red Dot Award is one of the world's most prestigious design competitions, attracting nearly 20,000 entries each year. This year's jury consisted of 30 experts, including representatives from leading design agencies, global brands, and communication specialists such as Saatchi & Saatchi, Grey New York, MetaDesign, and Samsung Electronics.