Kreirali smo brand strategiju, ime, slogan te vizualni identitet nove kolekcije jedinstvenih hrvatskih hotela, Impresia. Impresia okuplja pomno birane impresivne hrvatske hotele koji suvremenom posjetitelju pružaju autentične i jedinstvene doživljaje.

Hoteli unutar kolekcije mjesta su upečatljivog i autentičnog luksuza. Želimo da naši gosti budu impresionirani lijepim i dojmljivim iskustvima. Naš novi slogan “A Collection of Distinct Impressions” i brand priča pozivaju goste da postanu protagonisti impresivnih doživljaja i uživaju u raznolikosti koju naši hoteli i lokacije nude.

“A sunlit wooded path to the sea, a wave foaming with delight, a bite of sumptuous taste, the sound of nature’s finer notes.

The collection of hotels that impress the travelers with distinct memories.

Each hotel is original, beautiful and unique in its glory.

Beauty is felt in authentic experiences.

This collection is a compilation of the most sophisticated hotels in Croatia.

Each of the hotels narrates authenticity of the destination. Feel authenticity in Croatia in our distinct destinations handpicked for your happiness.”

Kreirali smo ime Impresia, u čijem je potpisu Impressive Croatian Hotels. Ime upućuje na impresivnu kolekciju hotela i nezaboravne dojmove. Osmislili smo i niz poruka koje pozivaju goste hotela da svoj boravak ispune jedinstvenim impresijama, poput „Our city is authenticity. Our nation is destination. A collection of original experiences.”, “Come, see why our national anthem is called Our Beautiful” ili “Feel authenticity in Croatia in our distinct destinations handpicked for your happiness”.

Elegantan i profinjen vizualni identitet potpisuje art direktorica Maja Bagić Barić. Logotip koristi suvremenu i elegantnu serifnu tipografiju. Na tipografskom rješenju logotipa napravljena je intervencija. Izduženi potez na slovu “i” simbolizira impresivna iskustva i doživljaje koje pružaju naši hoteli.

Brand Strategy & Creative Director: Anja Bauer

Naming Consultant: Anja Bauer

Senior Brand Consultant: Petra Despot Domljanović

Brand Consultant: Maja Đaković

Copywriter: Anja Bauer

Senior Brand Implementor: Jelena Mezga

Brand Consultant / Implementor: Matea Denona

Art Director, Designer: Maja Bagić Barić

Designer: Goga Golik

Screenwriting: Anja Bauer

Video Production: Fab Studio

Voice Over: Ella Orešković

Web design: Roberta Stanić

Photography: Impresia Hotels