Dizajn Bez Naslova (1)


We created the brand strategy, name, slogan, and visual identity for the new collection of unique Croatian hotels, Impresia. Impresia brings together carefully selected Croatian impressive hotels that offer authentic and unique experiences to modern visitors.

The hotels within the collection are places of striking and authentic luxury. We want guests to be impressed with beautiful and impressive experiences. The new slogan “A Collection of Distinct Impressions” and brand story invite guests to become the protagonists of impressive experiences and enjoy the variation that these hotels and locations offer.

“A sunlit wooded path to the sea, a wave foaming with delight, a bite of sumptuous taste, the sound of nature’s finer notes.

The collection of hotels that impress the travelers with distinct memories.

Each hotel is original, beautiful and unique in its glory.

Beauty is felt in authentic experiences.

This collection is a compilation of the most sophisticated hotels in Croatia.

Each of the hotels narrates authenticity of the destination. Feel authenticity in Croatia in our distinct destinations handpicked for your happiness.”

Adriana B 002
Panoramic View Room
Bastion A 006
Adriatic A 011

We created the name Impresia. The name refers to an impressive collection of hotels and unforgettable impressions. We also designed a series of messages that invite hotel guests to fill their stay with unique impressions, such as “Our city is authenticity. Our nation is a destination. A collection of original experiences.”, “Come, see why our national anthem is called Our Beautiful” or “Feel authenticity in Croatia in our distinct destinations, handpicked for your happiness”.

Dmitri Lesic A 002
Kazbek A 001 Nebo

The elegant and refined visual identity comes from art director Maja Bagić Barić. The logo uses a modern and elegant serif typography. The typographic solution of the logo has an elongated stroke on the letter “i” to symbolize the impressive experiences offered by these hotels.

Pucic A 005 (1)
San Rocco B 012

Brand Strategy & Creative Director: Anja Bauer

Senior Brand Consultant: Petra Despot Domljanović

Brand Consultant: Maja Đaković

Copywriter: Anja Bauer

Senior Brand Implementor: Jelena Mezga

Brand Consultant / Implementor: Matea Denona

Art Director, Designer: Maja Bagić Barić

Designer: Goga Golik

Screenwriting: Anja Bauer

Video Production: Fab Studio

Voice Over: Ella Orešković

Web design: Roberta Stanić

Photography: Impresia Hotels