Napravili smo rebranding Hotela Panorama te kreirali brand priču, slogan i dali mu novo ime Zonar Zagreb.

Novi hotel savršena je zona za sportaše, sportske entuzijaste i poslovne ljude koji su neprestano u pokretu. Zbog konstantne užurbanosti potreban im je predah, stoga ulaze u zonu regeneracije, mjesto obnove uma i tijela. To mjesto je Zonar Zagreb.

Ključni insight do kojeg smo došli, a ujedno i slogan branda „The Earth Never Stops Moving, Neither Should You“ postaje okosnicom nove brand priče:

“As a global citizen on the planet Earth you are a part of the never-ending cycle of movement. You are in a hurry always speeding and always on the go. Every day you are giving your best to reach and accomplish your goals. But sometimes when you get ahead, you feel tired, exhausted and need a regenerating break.

Our hotel is the regenerating zone, a place that will help you re-energize your body and mind. This is your space where you can stop for a moment, reflect and prepare yourself for all the challenges that lie ahead.

Come and feel regenerated whether you’re lounging by the poolside and drinking a healthy smoothie, working out or simply jogging through streets and parks in Zagreb. Feel regenerated while exploring the city’s rich cultural and historical monuments, eating local delicacies, visiting top-notch galleries or local concerts, and come back to the hotel to feel pampered and invigorated.

You are invited to regain your momentum, refuel your being so you can keep going forward on your journey to success and self-fulfilment.

The Earth never stops moving, neither should you.”

Ime Zonar Zagreb kovanica je riječi zone (zona) i regeneration (regeneracija, obnova). Naziv konotativno upućuje na hotel kao regeneracijsku zonu za globalne putnike, mjesto gdje oni mogu obnoviti duh i tijelo brojnim sportskim, fitness i gastronomskim sadržajima, te nastaviti svoj put prema uspjehu.

Brand Strategy & Creative Director: Anja Bauer
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Stipan Rimac
Naming Consultant & Copywriter: Anja Bauer
Brand Implementor: Jelena Mezga
Fotografije: Zonar Zagreb