Anja Bauer

Anja Bauer is the Director of Brand Strategy, Creative Director, and owner of Fabular, a specialized branding agency that creates distinctive brand stories that inspire positive change.

Her work has helped companies and brands build meaningful emotional connections with consumers by developing relevant, differentiated, and emotionally engaging brand narratives. As a result, these brands have grown from small local businesses into internationally recognized brands with products and services exported to global markets.

Prior to opening Fabular, Anja had led the first Croatian branding agency Brandoctor for 14 years, and before that she worked in Audi, Birmingham UK and BBDO Zagreb.

She is the author of the unique methodology The Eight Ingredients That Build the Brand™ which constitutes a checklist of what is needed for the brand to prosper. The ingredients simplify the brand building process and create a “formula” that when well implemented gives the brand a stronger purpose, drive and impact in the market place.

She has also published a series of articles on brand strategy referenced by business and design leaders. She is the author of numerous award-winning brand names, including The Amauris, Glasswing, Dobro, Rajska, Matinata, Bastiàn, Bastiàn Marchiori, Voli Voli, Uroni, Abysalto, Nai 3.3, Valamar Amicor, Emotheo, The Melegran, Kaloper, Rima, Fintastic, Reneskins, Everfun, Libens, Zonar Zagreb, Ikador, Nobilion, Jellyfish in Space, Kula & the Top, Hijack Byejack, Proof, Idilira, Corelion, Metaboss, ShineOn, Thyroideal, SunLove Skin, Amacreo, Emerald, Arba 772, Mendoro, Felixar, Arbello, Terren, Impresia, MacJack, Erdoro, Terra Falconis, Emendor, Kostelar, Scoop, Yops, Superology, Blubini, Apsolon, Moonspin, Keliro, Igrandia, Marsupia, Ilks, Split United, Litterarii, Sorinele, Comeleon, Irundo, Omnizon, Testament, Merga Victa, Nunc, Digital Poirots, San Gurmano, Port 9, Medora, Almagea, Veladrion, Noda, Godiment, Bogondon, Pietro&Pietro, Anima Arba, Sv. Katarina, Form-on, Neostar, Stories, Fusio, Daloro, Arboni, Et Cetera, Intimea, Sabion, Oryx, Fioli, Mamini, Smartson, Nikola, Liberan, Florian&Godler, Amelicor, Black, Vedrini, Storm.

Her work has received numerous awards acknowledging the winning results for clients. She is the recipient of multiple Transform Awards Europe for The Amauris, Voli Voli, Reneskins, and Fintastic, as well as numerous international awards for her creative brand concepts, including Red Dot, Pentawards, REBRAND 100® Global Awards, Benchmarks, Art Directors Club New York, and Design Week London.

Her agency’s brand consultants were inducted in the inaugural REBRAND Hall of Fame™ for Branding Excellence Worldwide.

Her BA in English language and English and American Literature as well as MA in Marketing Communications from Bournemouth University, have helped her strengthen her two innate strong points - the analytical and the creative - using it for creating brand stories, names, slogans and for working with a diversity of designers with whom she has received international acclaim.