Ella Katherine Orešković

Ella is a Brand Experience Creator at Fabular, with a focus on developing brand strategies, verbal identities and meaningful brand experiences for companies across hospitality, tourism and lifestyle.

Ella holds a bachelor's degree in Psychology from Sigmund Freud University, where she developed a strong foundation in human behaviour, communication and research. With a background in psychology, Ella brings a human-centred perspective to branding. She is passionate about understanding how people think, make decisions and engage with brands, combining analytical thinking with creativity to develop insights that inform strategic and impactful brand experiences.

She volunteered with healthcare and community organizations, supporting people of different ages and abilities. These experiences further strengthened her empathy, communication skills and understanding of diverse human needs and perspectives.

Originally from Canada and having lived in the Netherlands, France and Austria, Ella brings an international perspective and a strong understanding of different cultures. These experiences have shaped her adaptability, curiosity and ability to collaborate with people from diverse backgrounds.

Some of the brands and projects she has worked on include Pical Resort, Abysalto, Fintastic, Everfun, Arba Resort, Proof, Hotel Knopp, and Heritage Hotel Zagreb.