Nika Pinjušić

Nika is a Junior Brand Experience Creator and a second-year undergraduate student of Business Economics at the Faculty of Economics and Business, University of Zagreb. Through her work at the branding agency Fabular, she has gained experience on projects that combine branding, market research, and customer experience development. As a result, she is particularly drawn to projects where strategy is translated into tangible ideas and solutions.

At Fabular, Nika contributes to market research, benchmark analyses, and the development of brand strategies, while also taking part in creating creative concepts and preparing presentations and project documentation. She is especially motivated by projects in the hospitality, tourism, and hotel industries, where she can combine analytical thinking with creativity.

She has a strong interest in branding, customer experience, and the role of art in creating distinctive experiences. In her work, she enjoys exploring how art can be seamlessly integrated into projects, whether through collaborations with artists, artistic interventions, or concepts rooted in a compelling brand story.

Alongside her studies, Nika continuously develops her organizational and communication skills and enjoys working in collaborative team environments. She is known for being proactive, responsible, and well-organized, with a strong willingness to learn, take initiative, and seek innovative solutions.

She has contributed to projects including Pical Resort, Hotel Zagreb, Proof, Fintastic, Everfun, and Hotel Knopp, where she was involved in market research, the development of strategic guidelines, and the creation of creative concepts.