Petra Crnički

Petra is a Brand Experience Consultant at Fabular, with a focus on developing brand touchpoints for companies across hospitality, healthcare, technology, tourism and consumer brands.

Coming from an educational rather than traditional marketing background, Petra brings a human-centred perspective to branding. She believes that strong brands are built by understanding how people think, learn and connect emotionally with ideas. Her work combines strategic thinking, curiosity and storytelling to create touchpoints that are meaningful, relevant and memorable.

Before joining Fabular, Petra worked in the international education system at the American International School of Zagreb with students, educators and families from diverse cultural backgrounds. Alongside education, she has led workshops, organised conferences and events, presented at professional and scientific conferences, and worked across hospitality, tourism and sports, experiences that broadened her understanding of people, communication and customer experience.

Petra holds a Master's degree in Primary Education with a specialization in English Language from the Faculty of Teacher Education, University of Zagreb. During her studies she received the Dean's Award for organising the Student Teacher Summit conference and presented some of her works at educational conferences.

At Fabular she contributes to brand strategy, positioning, brand touchpoints and verbal identity development for local and international clients. Some of the brands she has worked on include the brands Pical Resort, Arba Resort, Abysalto, Proof, Everfun, Creative Tech, Corelion, Impresia, Hotel Knopp, and Fintastic.