Petra Despot Domljanović

Petra is Fabular’s Head of Brand Strategy with more than 18 years of experience in analytical research, strategic communications, and brand development. Throughout her career, she has worked with numerous brands, including Valamar Hotels & Resorts, Maistra Hotels & Resorts, Infobip, Ericsson Nikola Tesla, Abysalto, Algebra, Bastiàn, 3AC Core Materials, Rajska tomatoes and the City of Trogir.

Passionate about sharing knowledge, Petra regularly appears as a guest lecturer at conferences and universities. She also leads Fabular’s Branding Masterclass, dedicated to building strong, memorable brands that create lasting value.

Before joining Fabular, she was a Brand Consultant at Brandoctor, Croatia's first specialized branding agency.

Her work has received numerous international awards, including REBRAND 100® Global Awards, Red Dot, Pentawards, Effie Awards, Art Directors Club New York, Design Week London. As part of the Fabular team, she was also inducted into the REBRAND Hall of Fame™ for Branding Excellence Worldwide.

Petra holds a degree from the Faculty of Political Science. In 2014, she was awarded the Marshall Memorial Fellowship, the flagship leadership development program of the German Marshall Fund of the United States.

Her work is driven by a strong belief that brands can act as powerful catalysts for positive change, creating meaningful impact in their communities while building long-term business value.