Alfa Therm is a company specializing in a range of services in the field of heating, air conditioning, ventilation, automation, and central monitoring systems. Our task was to create a new brand story, slogan and visual identity in order to modernize their image and position themselves even more strongly on the global market. 

With expertise and a responsible attitude towards work and the community, Alfa Therm creates top thermal energy solutions, but also values for a better world. The story of the brand communicates the creation of a better environment thanks to reliable thermal energy solutions.

“We believe in creating a better world. Our value is our responsibility. We create values, responsibly.

We invest in people whose work inspires and creates a legacy for future generations. We believe in creating a better climate, a better atmosphere and a better environment for a better world. We believe that it is the responsibility of each of us to do diligent work, being sincere, cordial and benevolent as possible in our relationships with family, friends and colleagues.

We believe in creating innovative solutions and high-tech precision. We are persistent in solving challenging projects. We believe that curiosity encourages the deepening of knowledge and the development of new skills. We care about future generations.

We believe in working for the future. Therefore, it is up to all of us to influence the creation of a better world with our work. A better environment for a better tomorrow.”

Alfa Therm develops innovative and reliable solutions in accordance with the most modern technologies. This is communicated by the new slogan “Trusted engineering solutions”. The new logo is compositionally stable, modern and strong. The sign represents the stylized Greek letter alpha, followed by modern typography. The orange and blue colors of the new visual solution represent the driving and creative power of Alfa Therm, both for clients and for the society in which they live.

Brand Strategy & Creative Director: Anja Bauer

Senior Brand Consultant: Petra Despot Domljanović

Brand Consultant: Maja Đaković

Copywriter: Anja Bauer

Senior Brand Implementor: Jelena Mezga

Brand Consultant / Implementor: Matea Denona

Art Director: Siniša Sudar

Art Directors: Ida Sinovčić, Mladen Udovičić

Senior Graphic Designers: Boris Vida, Goga Golik

Junior Graphic Designer: Tin Šemnički

Motion / Animation Designer: Mia Radić

Account manager: Tibor Jeličić Szorsen