Degordian

*Author and creator of the methodology for brand strategy is Anja Bauer – All rights reserved, 2003.

iSTUDIO is a digital agency that is one of the fastest growing companies in Croatia.They have contacted us because of rebranding and renaming.

Their positioning was focused on the shift in their business strategy – from social media agency to performance-oriented agency, as well as the character of people who work there – their youth, creativity, curiosity and innovation. The key insight that led the rebranding process was their curiosity or the thirst for knowledge, for analysis and testing what makes the consumers curious, or what makes them “click.” As an aftermath iSTUDIO creates the campaign that delivers clients’ business results.

The name was created based on the brand platform. The name Degordian comes from the term Gordian Knot or disentangling the impossible knot. In other words, Degordian is a fast and effective solution to the most complicated digital challenge. The logotype with the graphic intervention in the letter “d” is showing the cut in the Gordian Knot, symbolizing the unraveling or simplifying complex information.

After rebranding, Degordian became significantly more relevant in international markets. In the first year following the rebranding, exports grew by 46%, with the company working with clients across more than 20 international markets, including the US, UK, Germany, and Malaysia. At the same time, total revenue increased by 43%, with the strongest growth coming from services unrelated to social media.