We created a brand strategy, slogan, visual identity, and brand video for Ericsson Nikola Tesla, a regional supplier of communication products, innovative ICT solutions and related services.

The new logo features acronym ENT, which stands for Enlightening New Technologies, which is also the brand’s slogan.

Enlightening New Technologies is seen in the metaphorical light of excellence. ENT has been fostering the spirit of excellence and innovation for more than seven decades, bringing together the most excellent experts committed to technological development and the creation of innovative products and solutions. The visionary heritage and the light of excellence were the backbone of our brand story.

“Innovation is in our roots. Tesla and Ericsson are the visionaries we strive to follow. Their enlightened genius has paved the path ahead. Bright minds shine the light that we follow.

We are inspired with the idea of preserving, leaving the footprint for new generations to follow. The light of excellence is part of our heritage and our pledge for a sustainable future.

It’s in our roots to innovate. It’s in our foundations to create an intelligent future. Bright minds creating a brighter future.”

In addition to the Enlightening New Technologies slogan, we also created a series of messages, such as “Rooted in innovation“, “It’s in our roots to innovate“, “Bright ideas ahead“, “Bright minds, brighter future“, “The future’s bright when you work on it“, “What day is it? A day to invent something new.“, “The future’s bright when you work on it“ and “Experiment, create, invent and repeat“.

The logo shows the letters ENT and rays of light passing through them. The typography is modern and strong, pointing to a company that creates innovative solutions. By choosing vibrant colours, we created a refreshed and dynamic visual identity. New, more modern visuals suggest the creation of an intelligent future. We’ve created a new brand video that, through various associations, shows the importance of ENT’s solutions for both society and individuals, and a sound logo that evokes the technological image of the company.

Brand Strategy & Creative Director: Anja Bauer

Senior Brand Consultant: Petra Despot Domljanović

Brand Consultant: Maja Đaković

Copywriter: Anja Bauer, Maja Đaković

Senior Brand Implementor: Jelena Mezga

Brand Implementor: Matea Denona

Art Director / Designer: Damir Mazinjanin

Art Director: Maja Bagić Barić

Designer: Goga Golik, Mia Marić

Motion Graphics: Andrej Todorovski

Screenwriting: Anja Bauer, Maja Đaković

Video Production: Slice of Life

Directors: Dino Julius, Luka Hrgović, Niko Sučić

Translation/Proofreading: Cody McClain Brown