We created a brand strategy, slogan, visual identity, and brand video for Ericsson Nikola Tesla, a regional supplier of communication products, innovative ICT solutions and related services.
The new logo features acronym ENT, which stands for Enlightening New Technologies, which is also the brand’s slogan.
Enlightening New Technologies is seen in the metaphorical light of excellence. ENT has been fostering the spirit of excellence and innovation for more than seven decades, bringing together the most excellent experts committed to technological development and the creation of innovative products and solutions. The visionary heritage and the light of excellence were the backbone of our brand story.
“Innovation is in our roots. Tesla and Ericsson are the visionaries we strive to follow. Their enlightened genius has paved the path ahead. Bright minds shine the light that we follow.
We are inspired by the idea of preserving, leaving the footprint for new generations to follow. The light of excellence is part of our heritage and our pledge for a sustainable future.
It’s in our roots to innovate. It’s in our foundations to create an intelligent future. Bright minds creating a brighter future.”
In addition to the Enlightening New Technologies slogan, we also created a series of messages, such as “Rooted in innovation“, “It’s in our roots to innovate“, “Bright ideas ahead“, “Bright minds, brighter future“, “The future’s bright when you work on it“, “What day is it? A day to invent something new.“, “The future’s bright when you work on it“ and “Experiment, create, invent and repeat“.
The logo shows the letters ENT and rays of light passing through them. The typography is modern and strong, pointing to a company that creates innovative solutions. By choosing vibrant colours, we created a refreshed and dynamic visual identity. New, more modern visuals suggest the creation of an intelligent future. We’ve created a new brand video that, through various associations, shows the importance of ENT’s solutions for both society and individuals, and a sound logo that evokes the technological image of the company.
“Working with Fabular Branding agency on the rebranding of Ericsson Nikola Tesla was a truly transformative experience. From the very beginning, their team demonstrated exceptional creativity, professionalism, and a deep understanding of our company’s values and vision.
Fabular guided us through every step of the process — from crafting a compelling brand story and defining key messages, to designing a new logo, slogan, and comprehensive brand applications. Their dedication culminated in the creation of a detailed brand standards book that reflects the essence of our renewed identity.
What stood out most was Fabular’s genuine partnership approach. They didn’t just deliver a service — they became an integral part of our journey, investing their full creative potential and emotional intelligence into the project. The result is a brand that truly resonates with who we are and where we’re headed.”
Brand Strategy & Creative Director: Anja Bauer
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Maja Đaković
Copywriters: Anja Bauer, Maja Đaković
Senior Brand Implementor: Jelena Mezga
Brand Implementor: Matea Denona
Art Director / Designer: Damir Mazinjanin
Art Director: Maja Bagić Barić
Designer: Goga Golik, Mia Marić
Motion Graphics: Andrej Todorovski
Screenwriting: Anja Bauer, Maja Đaković
Video Production: Slice of Life
Directors: Dino Julius, Luka Hrgović, Niko Sučić
Translation/Proofreading: Cody McClain Brown
