Osječko pivo

*Author and creator of the methodology for brand strategy is Anja Bauer – All rights reserved, 2003.

Osječko pivo was continuously losing its market share, as it was unable to compete with strong national and international beer brands in a saturated marketplace.

There branding turned an old fashioned and weak brand into a brand that unites the tradition and the contemporary so that is more relevant to the young and urban target group.

The results were visible after only five months: the sales grew by 15% and there designed bottle became the favorite topic of the young modern consumers through forums, blogs and social networks.