‘Veliko purgersko srce’ was a donation concert held by Dinamo’s Nema predaje Foundation for which we created the name, visual identity and materials for its media campaign. Foundation ”Nema predaje” is the official foundation of GNK Dinamo, which aims to promote equality and equity and provide assistance based on social solidarity.

Through various programs and activities, the Foundation uses the potential and power of football to provide support to young and talented football players, former players, and fans, as well as vulnerable groups and the entire local community. At the Veliko Purgersko Srce concert, a donation was presented to the SOS Children’s Village Croatia, which currently cares for 240 children and young people in two SOS Children’s Villages in Lekenik and Ladimirevci, and SOS Youth Communities in Osijek, Zagreb, and Velika Gorica.

The rich musical program consisted of songs inspired by Zagreb, love for the city, the football club, and Croatia. The entire program was directed by Krešimir Dolenčić, and some of the biggest names in the Zagreb music scene gathered for the first time on the stage at the Vatroslav Lisinski Concert Hall – Prljavo Kazalište, Sanja Doležal, Marinko Colnago, Vladimir Kočiš-Zec, Tajči, Ante Gelo Band, Drago Diklić, Vlado Kalember and many others.

The concert ‘Veliko purgersko srce’ was symbolically presented through the motif of a gingerbread heart, which is one of the symbols of the city of Zagreb. The heart motif signifies courage, love for others, and a willingness to help.

The donor concert was preceded by the rebranding of the Dinamo Foundation “Nema predaje”. With our key message, In doing good, there is never a surrender, the Foundation encourages unity and inspires others to do good. The new visual solution consists of the Dinamo coat of arms, the name of the foundation, and the phrase Dinamo Foundation written in script.

Following the example of the largest football clubs in the world, which include the club coat of arms in the logos of their humanitarian foundations, Foundation ”Nema predaje” connects more strongly with the values ​​of GNK Dinamo with the new visual solution. This makes it recognizable, not only among the fans of the Zagreb club, but also in the entire football community.

Creative Director: Anja Bauer

Naming Consultant: Anja Bauer

Senior Brand Consultant: Petra Despot Domljanović

Brand Consultant: Maja Đaković

Copywriter: Anja Bauer, Maja Đaković

Senior Brand Implementor: Jelena Mezga

Dinamova zaklada Nema predaje: Saša Pavličić Bekić, Niko Rukavina, Mato Rajić, Juraj Čošić

Art Director: Igor Manasteriotti, Martina Marinić-Kadić

Designer: Martina Marinić-Kadić

Junior Designer: Rudi Bauer

Fotografije: Marko Lukinić/Pixsell