*Author and creator of the methodology for brand strategy is Anja Bauer – All rights reserved, 2003.
Stina is a brand of wine from the Dalmatian island of Brač, made from authentic sorts – pošip, vugava and plavac mali.
Research of the island brought us to the conclusion that Brač is unique and well-known owing to its white stone and its artists. Brač is the birthplace of many famous Croatian poets, novelists, sculptors, and painters.
The stone is the source of inspiration because of its beauty, but it is also the symbol of everyday hardship involved in cultivating wine by working in a field full of stone.
Brandoctor created a way of combining the two unique elements, the white stone and the artists, into one story.
Senior Brand Consultant: Anja Bauer
Brand Consultant: Petra Despot Domljanović
Naming Consultant: Maja Benčić
Copywriters: Anja Bauer, Maja Benčić
Implementation: Jelena Mezga
Creative Directors, Art Directors, Designers: Davor Bruketa, Nikola Žinić
Designer: Sonja Šurbatović
Production Manager: Vesna Đurašin
Prepress: Radovan Radičević
PR Manager: Jelena Mihelčić
Illustrator: Dušan Drakalski
Photographer: Domagoj Kunić
Video Production: Komakino
Music: Ivan Čadež
