Red Dot for URONI branding and design
Our branding and design for natural candles URONI won the Red Dot Award in the Brands & Communication Design category. Red Dot is one of the world’s biggest and most prestigious design awards with more than 20,000 entries each year. This year’s winners were chosen by a renowned expert jury made up of 24 members from 12 countries. Along with Red Dot, URONI was included among the finalists of this year’s PENTAWARDS competition and was published in numerous global media in the field of branding and design.
URONI is a brand of natural scented candles made from soy wax. The brand name invites the consumers to immerse themselves in a sense of relaxation, while the slogan “Scent You Can Feel” communicates that this fragrance is felt by your whole being.
An elegant, minimalist logo is inspired by rounded wax shapes and elongated letters that look like they are “immersed”. Illustrated symbols and pastel colors are inspired by elements from Croatian nature. The product design was inspired by the letter “U” from the logo. In order to symbolically represent immersing into the scent of the candle, each pot receives a recessed groove created by immersing another pot into it.