Kreirali smo brand strategiju, novi slogan i vizualni identitet za Monnai, globalnu data platformu sa sjedištem u San Franciscu i uredima u Singapuru i Indiji.

Osnivači Monnaija, Pierre i Ravish, živjeli su i radili u 40 zemalja na 5 kontinenata. Njihov cilj je da ljudi diljem svijeta imaju pristup financijskim uslugama. Čak polovica svjetske populacije nema pristup kreditima. Ljudi iz zemalja u razvoju, imigranti ili radnici na koncertima ne mogu biti dio globalne digitalne ekonomije. Monnai to želi promijeniti, što je bila okosnica naše nove brand priče.

“We are a group of people who couldn’t be more different at first glance, coming from different continents, backgrounds, cultural and social surroundings, yet we have one thing in common – to provide our customers – and the businesses and individuals they provide services to – with opportunities to fulfill their potential so they can all lead remarkable lives.

We could have chosen to lead predictable lives where challenges don’t exist; instead we are driven to make a living that is extraordinary — whether creating a sustainable farm, running barefoot marathons, going to work in faraway places or working hard at attaining global experiences within the fintech and identity sector. We choose the path less travelled to gain relevant knowledge and experience to make Monnai strong and infallible. Today we have a global presence stemming from our strong experience in the US, Europe, the Middle East, Africa and Asia.

We travel to the busy centers of finance, as well as to those faraway corners of the world, with the aim of enabling accurate insights into the financial potential of 5B+ consumers worldwide. We want businesses and individuals globally to have the opportunity to take part in the global digital economy so they can lead remarkable lives that resonate with contentment.”

Novi slogan “Tapping Into Global Potential” sugerira otvaranje novih granica – za fintechove da razviju svoje poslovanje, za ljude da vode izvanredne živote.

Temelj vizualnog identiteta je igra bojama i oblicima. Identitet metaforički komunicira priču o podacima, data blokovima i transakcijama i na taj način komunicira djelatnost Monnaija. Simbol je izveden iz kombinacije slova M i grafikona rasta, a ponavlja se kroz cijeli identitet tvoreći atraktivnu ilustraciju. Prijelazi boja sastavni su dio vizualnog identiteta i komuniciraju fluidnost, dinamičnost i rast.

U listopadu 2022. je zatvorio početnu rundu financiranja u iznosu 3.15 milijuna dolara, što je bilo i odlična prilika za lansiranje Monnai rebrandinga.

Brand Strategy & Creative Director: Anja Bauer
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Maja Đaković
Copywriter: Anja Bauer
Senior Brand Implementor: Jelena Mezga

Art Director/Designer: Siniša Sudar, Hana Vrca, Boris Vida
Illustrator: Marko Jovanovac
Web Designer: Roberta Stanić
Web Development: Q agency