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Rebranding of Kostel Promet to Kostelar

Kostelar is a Croatian company specialized in producing custom-made seating systems for the world’s largest automotive brands such as BMW, Ford, Volvo, Land Rover, Porsche and Toyota. Our task was to modernize their image so they could strenghten their position in the foreign markets.

Kostelar manufactures armrests and headrests for over a million vehicles per year. Their biggest strenght lies in skillful and diligent hands of more than 500 sewists, that produce seating systems unmatched in precision and stitch perfection. That was the backbone of our new brand story.

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“Our company was built beneath the Kostel fortress. And just like that fortress, we aim to create safety for companies that promise excellence for drivers worldwide. We produce tailor-made seating systems of superior quality for all major automotive brands. We know that while driving, people want comfort, and yet this is not the most important part of driving. We need to feel safe.

Each headrest and armrest is tailor-made. Kostelar is the place where five hundred of our skilled seamstresses create superb products with unrivalled precision and accuracy. These expert hands have been creating the crafty artworks for two generations. We are committed to training each member of this group of seamstresses so that every detail is perfected through minute and exact execution.

Kostel is the fortress reminding us of our past. Details make a big difference. Our detailed precision impacts safety and comfort of our products. We produce headrests and armrests for more than one million cars each year. Our diligent approach is a promise to our clients to create a safe and comfortable driving experience.”

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The new name Kostelar is a coinage of the name Kostel and the word stellar, bringing connotations on heritage and safety, as well as on stellar quality of their products. The slogan “Tailored for Your Comfort” communicates custom made production that ensures unrivalled comfort and safety.

The contemporary and elegant visual identity portrays unmatched quality and precision of the brand. The inspiration for the sign was the ergonomics of the car seat and backrest – the three surfaces that spread radially from the center form of the initial letter K. We created a series of communication materials, from website design to interior signage, with the aim of  strengthening the brand’s new image in the minds of customers and employees alike.

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Brand Strategy & Creative Director: Anja Bauer

Naming Consultant / Copywriter: Anja Bauer

Senior Brand Consultant: Petra Despot Domljanović

Senior Brand Implementor: Jelena Mezga

Art Director / Designer: Siniša Sudar

Art Director / Designer: Ida Sinovčić

Account Manager: Tibor Jeličić Szorsen

Graphic Designer: Boris Vida

Junior Designers: Kristina Majer, Tin Šemnički

Animation Design: Ida Tortić

Photography: Ines Krivec