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Red Dot for URONI branding and design
URONI in the Pentawards 2022 shortlist
Fabular won the prestigious REBRAND 100® Global Awards
Anja Bauer in the 2018 REBRAND 100® Global Awards Jury
The 1st ingredient: Relevant emotional associations

Harley Davidson is a kick-ass bike but without its story or emotional associations that is all it would be. Harley Davidson is synonymous with freedom. By hopping on your bike you are freed from the shackles of the everyday. When you are joined with a lot of like-minded people the experience only gets better and the emotions stronger.