3A Composites Core Materials is the global leader with the broadest portfolio of sustainable core materials made of PET foam and balsa wood, with operations in Europe, the Americas, China and Papua New Guinea. They are the pioneers in core materials industry with more than 75 years of experience, 1500+ employees and headquarters in Switzerland.

Since the very beginning their focus was on developing strong and solid, yet lightweight core materials, which are essential in manufacturing more durable and energy-efficient end products such as wind turbine blades, boat hulls and decks, aerospace and automotive applications. Over the years they have perfected their technology, creating superior products made of finest natural and sustainable materials, yet their corporate image didn’t project their focus on sustainability.

That is why we repositioned 3A Composites Core Materials to project the image of a progressive company committed to sustainability. We helped reposition the brand and created the new brand story, verbal and visual identity. Fabular’s new brand story focuses on the passion and perseverance in creating new products, which are stronger, lighter and greener to the core, describing literally and figuratively what they are made of.

“We care about the families of people who work for us in Papua, New Guinea and Ecuador.
We are ecological; our aim is to positively impact the environment, to create green products that help the environment. Our products are lightweight and strong, impacting the greener future, some are created from balsa wood we planted, some from recyclable plastic (PET) we repurposed. Our products have a new purpose, to create a stronger, lighter and greener future. We aim to inspire others – individuals and companies.
This is what we are made of.”

The new slogan “The Future is Greener” projects the brand story, as well as the key brand message “Stronger, Lighter, Greener Future”. We have created key messages for eight markets – the Rail, Aerospace, Automotive, Construction, Interior, Industry, Marine and Renewable Energy. We have also defined the verbal identity for key areas – the Products, Engineering, Sustainability and Community.

The visual identity is strong and elegant. The visual identity is strong and elegant. The main color is a gradient of blue and light green colors, projecting futuristic associations on advanced technology, narrating visually what they are made of.

The new brand was first launched at the China Composites Expo 2018 in Shanghai and received positive feedback among the key buyers and business partners. The employees loved that the brand now projects their long commitment to high quality, sustainability and positive impact.

Each year 3A Composites Core Materials plants more than 3 million balsa seeds in their plantations in Ecuador and Papua New Guinea, which are used in manufacturing the first 100% carbon neutral composite material in the world. We created the campaign “Let’s Plant a Better Future” with the aim of building awareness of the benefits of balsa core materials and invite their partners to join them in creating a greener more sustainable future.

Brand Strategy & Creative Director: Anja Bauer
Senior Brand Consultant: Petra Despot Domljanović
Copywriter: Anja Bauer
Brand Implementor: Jelena Mezga

Art Directors: Siniša Sudar, Nikola Vukalović, Goga Golik
Designers: Siniša Sudar, Nikola Vukalović, Grgo Petrov, Goga Golik