We created the brand strategy, slogan, visual identity, brand video and creative concept for Mamić 1970, the official distributor of luxury watches and jewelry on the Croatian market. The Mamić family story began several decades ago with the opening of a small watchmaking business in the center of Zagreb. Today, at their location in the city’s center, they bring together Swiss luxury watches from Rolex, Tudor, and Tissot, and diamond jewelry from world-famous jewelry houses, Chaumet, Damiani, and Messika.
Their tradition and family heritage continue with the new generations inspired by the allure of these luxury brands. The inspiration for the new brand story came from adorning life’s special and important events with the beauty and elegance of watches and jewelry.
„We celebrate the extraordinary luxury of quiet elegance. We create and celebrate meticulously designed beauty and the timeless moments that become etched in memory. The design, colors, and shapes of our beautiful watches and jewelry remind us of the events and people most important in our lives.
Extraordinary luxury was created to inspire. Magnificent creations are given as gifts to mark important events in our lives, events that, like the fine details on a luxury watch, enrich our lives and inspire us with their beauty and significance. Life is woven from different milestones, and our brands celebrate the happy occasions in people’s lives. Together with you, we celebrate those joyful and important moments, adorning them with beauty and elegance.“
The elegant and refined visual identity is signed by art director Maja Bagić Barić. The logo uses a modern and elegant serif typography. The new brand slogan Celebrating the Wonder of Life brings dynamism to the logo itself with its free handwritten stroke and creates a feeling of humanity and warmth.
With a creative communication concept, we present the extraordinary luxury of quiet elegance in a subtle, moderate and dignified way. Quiet elegance is shown as a metaphor that unites the beauty of nature and jewelry.
Brand Strategy & Creative Director: Anja Bauer
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Maja Đaković
Brand Mood Poem: Anja Bauer
Copywriter: Anja Bauer
Senior Brand Implementor: Jelena Mezga
Brand Consultant / Implementor: Matea Denona
Art Director, Designer: Maja Bagić Barić
Screenwriting: Maja Đaković, Anja Bauer
Camera: Sven Čustović
Video Editing: Mislav Petek
Instrumental / Mix & Mastering: Kickass
Voice Over: Ella Orešković