We created the brand story, slogan and visual identity for Polyclinic Mazalin. Polyclinic Mazalin developed out of the gynecology office of Dr. Tihane Mazalin, who earned her patients’ trust with her knowledge and experience, dedication to work and personal warmth. The entire medical team of the polyclinic takes care of their patients’ health as if it were their own. We used this as the backbone of our story.
A woman can be both gentle and strong at the same time, like a gently winding river that brings life to the area through which it flows. At its full power, the river can flow into a force capable of changing the land around it.
It is in our nature to be devoted to human health. More than thirty years of experience and knowledge, a number of awards and certificates prove the excellence of our doctors and nurses. Expertise and professionalism are perfectly complemented by our gentle and holistic approach, allowing us to fully and thoroughly devote ourselves to each patient. In this perfect harmony, we empower you in your health so that you can live the life you want.
With the new brand slogan “We take care of your health as if it were our own”, we emphasized the dedication of Dr. Mazalin and the entire medical team, who care for patients as if they were their own children.
The visual identity is the work of art director Maja Bagić Barić. The logotype is a typographic solution with a prominent initial letter “M” in a handwritten typography with rounded lines. The letter “M” brings liveliness and dynamism to the logo itself, while its rounded and free stroke creates a feeling of humanity and warmth.
We branded the polyclinic area and developed beautiful line illustrations inspired by the story of the brand. The illustrations decorate the interior walls of the polyclinic and are additionally emphasized by amorphous pastel shapes in the background.
Brand Strategy & Creative Director: Anja Bauer
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Maja Đaković
Copywriter: Anja Bauer
Senior Brand Implementor: Jelena Mezga
Art Director/Designer: Maja Bagić Barić
Photography: Dino Ninković